The campaign was initiated to launch Oasiss Dessert’s 4th outlet in Thane, Mumbai
by Prashant Kapadia/NHN
Mumbai, 5th July 2018: Things2doinMumbai, an experience-centric content platform initiated a path-breaking social media campaign for Oasiss Deserts. The brand recently launched its 4th outlet in Thane, Mumbai. The campaign went live just 24 hours prior to the launch and unveiled a compelling offer rendered by the brand. The brand hosted a special offer of INR 10 for one dessert and INR 200 for a 1/2 Kg cake. Scrumptious desserts like waffles, pastries, milkshakes, ice-creams, pancakes and more were offered at unbelievable rates. The offer duration was kept at a flexible time starting from 3 pm to 9 pm to make sure both students and families could avail the offer. The major objective was to create a buzz about the brand and position it as an all-in–one dessert parlour that serves next-gen desserts. Things2doinMumbai garnered an organic reach of 1 million+ within 24 hours by posting about the event on their social media handles and the on-ground eye-balls.
Nikesh Gala, Director of Oasiss Desserts comments on the success of the campaign, “Our stores are well-established in Matunga, Ghatkopar, Mulund and now in Thane. We are in an expansion mode and are planning to launch several outlets across Mumbai. We partnered with Things2doinMumbai to announce a grand launch in Thane. It was amazing to witness 2000+ crowd, braving heavy rains to avail of the offer. With the help of social media alone we were able to reach new milestones and magnificently spread our brand awareness.”
Yash Rathi, Co-founder and Director of Things2doinMumbai speaks, “We are on the verge of creating hyper-local experiences across diverse categories like food, shopping, lifestyle, retail and many more. We have been partnering with a plethora of brands and creating experiences for Mumbaikars to try lesser-known adventures and places in the city by curating unexplored content for our audiences. On the basis of a handful of social media activations, Oasiss Desserts witnessed an extensive response. The effectiveness of the campaign created such a resounding impact that the offer was extended by an hour.”
Mumbai (www.things2doinmumbai.com): Founded in March 2015, Things2doinMumbai is a trademark of the registered company Xplorebee Pvt. Ltd. It sieves through the boring and mundane to find nuggets of interesting experiences and exciting events hidden in every corner of Mumbai. It is a one-stop destination for the best things to do in the city. It curates unexplored content for its users. Within a short span of time, it became the biggest crowdsourced content destination with a community of 7,50,000+ followers and 10 million+ monthly organic impressions on Facebook and Instagram. Having an influencer network of its own, it specializes in Influencer Marketing, Visual Story Telling, Experiential Content Curation, and Brand Building. Some of the biggest brands like Times Internet Limited, Brand Factory, Star TV Pro Kabaddi League and Vadilal Ice Creams among others.
