by Prashant Kapadia/ NHN
India’s richest sports event (per minute), the countdown to the Kingfisher Ultra Indian Derby, Mumbai 2019 kicked off. Mr. Gurpreet Singh, Divisional Vice President Marketing, United Breweries limited and, Mr. Khusroo Dhunjbhoy, Chairman of the RWITC flagged off the this the fourth edition of the Kingfisher Ultra Indian Derby with the announcement that there will be a two-day extravaganza of the most awaited horse racing event in the country.
Speaking on the occasion, Gurpreet Singh, Divisional Vice President Marketing of United Breweries Ltd said, “We are proud to be associated with Kingfisher Ultra Indian Derby. Rightly billed as 2 most exciting minutes in sports, Kingfisher Ultra Indian Derby is also a spectacular party which embodies a brilliant mix of tradition and modernity, racing and celebration, fun, fashion and food in an electrifying atmosphere. As custodians of Kingfisher Ultra whose consumers are always seeking extra ordinary experiences, the Kingfisher Ultra Indian Derby provides us the perfect platform to provide that unique and memorable experience to our audience. Our endeavour is to make it the coolest party in town and with that goal we are providing a weekend of excitement including live entertainment with best of Musicians and DJ’s, fashion, gaming, food and Ultra experience. Undoubtedly it will be fun, exciting, unexpected, carefree, fashionable and a little bit fabulous. Truly More Than A Race.”
On behalf of the RWITC, Khushroo Dhunjbhoy, Chairman, RWITC said, “The RWITC is proud to host India’s premier horse race. We have horses coming from all over India and there is no race as prestigious as this. We are extremely thankful to the UB Group for their association and jointly we ensure that there is no race day as festive or as important as this. We host approximately 30,000 fans to the races each year and this year will also mark our first partnership to stream the race live on Facebook. We look forward to welcoming all our guests and may the best horse win”
With the Kingfisher Ultra Derby scheduled for Sunday the 3rd of February, the build up to the most anticipated weekend will kick-start with the Derby Weekend – an evening of night racing and musical performances on Saturday the 2nd of February. The Derby Weekend will feature live entertainment that will include musical acts such as Forefront and DJ Chico. The live concert will continue the next day, Sunday the 3rd, with One Empire closing out the evening with a Bohemian Rhapsody cover with some of the greatest music hits of all time
This year’s line-up includes the unbeaten Kingfisher Ultra Bangalore Summer Derby winner, Sir Cecil. A brother to the Kingfisher Ultra Indian Derby winner from two years ago. This race has not been kind to favourites and time will tell if this champion wins the ultimate prize in horse racing. Consider that in just 150 seconds, the winner will take home over Rs. 1.5 crores, this is truly the richest sporting event in the country, pound for pound.
The Kingfisher Ultra Indian Derby 2019 passes will be sold exclusively Book My Show. Catch the Derby on Sunday, February 03, 2019 at the Royal Western India Turf Club, Mahalakshmi Nagar, Mumbai, Maharashtra 400034
About Kingfisher ULTRA: Kingfisher ULTRA, the Emperor of Good Times was launched in September 2009. A high-end brand from United Breweries, ULTRA assures consumers the best quality, taste and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which have a distinctive taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label.
The brand has based its consumer engagements on prominent genres like fashion and music. Kingfisher ULTRA also has various other activations and promotions across all points of sale which have met positive response. It is a beer for the classy, modern, urban, independent, self-assured and confident consumer. It is for those who want the best and deserve the best. It is currently available in all major cities of the country.