From Box Office to every home: Rs 100 crore Gujarati blockbuster Laalo premieres on Sony MAX on 17th May
by Prashant Kapadia/NHN
Mumbai, May 2026: India’s leading Hindi movie channel Sony MAX proudly announces the television premiere of Laalo – Krishna Sada Sahaayate. After rewriting box office records with worldwide earnings of Rs 100+ crores, garnering rave reviews, and becoming a cultural phenomenon, Gujarat’s most successful blockbuster is now set to captivate television audiences across India on 17th May at 1 PM on Sony MAXLaalo has been hailed as a cinematic triumph — combining powerful storytelling, stellar performances, and a deep cultural resonance. Its theatrical run not only delivered impressive numbers but also sparked conversations across communities, cementing its place as one of the most celebrated Gujarati films of recent times. The film’s devotional theme and emotional narrative struck a chord with audiences, establishing itself as a mega hit and a standout with critics.
Laalo now enters its next phase of scale through satellite, extending its reach beyond regional markets to a wider Hindi-speaking audience.Having brought audiences celebrated divine blockbusters like Kantara and Mahavatar Narsimha in the past, Sony MAX now brings viewers yet another heart-touching and soulful story of faith with the premiere of Laalo.
Keeping its local flavour alive and celebrating Gujarati pride, the film will also be available in Gujarati, in addition to Hindi language, allowing audiences to enjoy the story in its most authentic and heartfelt form.The movie follows Lalji Dhansukh Parmar, a humble rickshaw driver trapped in a farmhouse, who confronts his past demons while guided by Lord Krishna.
His transformative journey of self discovery and healing has already inspired millions and now reaches an even wider audience through television.Starring Karan Joshi as Lalji, alongside Reeva Rachh, Shruhad Goswami as Lord Krishna, and Mishty Kadecha, the film is directed by Ankit Sakhiya.
Together, they deliver a heartfelt narrative that blends devotion, drama, and redemption.Ajay Bhalwankar, Chief Content Officer – Movies Cluster, Sony Pictures Networks India said: “Laalo is not just a film, it’s a cultural milestone that has redefined the scale of Gujarati cinema. At Sony MAX, our vision is to bring landmark stories that resonate across geographies and demographics, and Laalo perfectly embodies that promise.
It’s phenomenal box office run and critical acclaim underline the power of authentic storytelling, and we are proud to extend its reach to a national audience through our premiere.
This is yet another step in strengthening Sony MAX’s position as the destination for blockbuster cinema with a soul.”Shruhad Goswami – Lord Krishna in Laalo: “Portraying Krishna in Laalo was a journey into timeless devotion and human resilience. The film’s extraordinary success at the box office showed us how deeply audiences connected with its spirit.
Now, with Sony MAX bringing Laalo into homes across India, it feels like Krishna’s message of guidance and hope will reach even more hearts. From theatres to television, this story continues its divine journey.”
Mark your calendars – 17th May, 1 PM on Sony MAX