Xiaomi sells more than 250,000 Mi TVs during festive season sale

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by Prashant Kapadia/NHN

Sells over 43 Mi TVs per minute, establishing an industry first across all three platforms

Mi TV is the highest sold TVs on Amazon and Flipkart

BENGALURU, INDIA, October 2019 — Xiaomi, India’s no. 1 smartphone and Smart TV brand today announced that it has achieved a record breaking sale of over 250,000 Mi TVs in the first few days across Diwali With Mi on mi.com, The Big Billion Days on Flipkart, and Great Indian Shopping Festival on Amazon. Mi TV is the highest-selling TV on Amazon and Flipkart during the shopping festival and the #1 TV brand on Flipkart in terms of value.

This translates to over 43 Mi TVs sold per minute in the same period. The start of festive season sale also saw Mi TVs achieving bestseller status across partner platforms*:

  • Top Two out of five best-selling Smart TVs are Mi TVs on Amazon

  • Mi TV 4C PRO (32) and Mi TV 4A PRO 43 are #1 and #2 respectively on Amazon

  • Mi TV is the highest-selling TV on Amazon and Flipkart

  • Mi TV is the #1 TV on Flipkart in terms of value

Eshwar Nilakanta, Category Lead – MiTV, Xiaomi India says, “Our Smart TV business was born in 2018 and it has flourished well in India. In a short span of time of three months since inception, we became the #1 Smart TV brand in India and have continued our streak for five consecutive quarters. We hit our first million in India within eight months of origin and two million in another five months. In September this year, we announced a three million milestone where the additional million took us only four months. This is a testament to all the love from our Mi Fans where they helped us reach a monumental 250,000 in mere days. We are thrilled, and equally humbled by all the love we received from our customers and Mi Fans across India. We hope these Mi TVs  usher in the festive cheer for everyone.”

About Xiaomi Corporation  :   Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets. Thanks to its strong growth in business, Xiaomi successfully ranks 426th in Forbes’ 2019 Global 2000 list.

Xiaomi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report.

Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.

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