by Prashant Kapadia/NHN
Wrangler, the heritage American denim brand, has recently collaborated with the Indian e-commerce giant, Flipkart to launch an exclusive sub-brand Wrangler 20X. This collection is targeted at the digitally-savvy youth who increasingly shop for fashion online and are seeking the perfect mix of trend and value. Gen Z are increasingly brand-aware and aspire to own brands with flaunt appeal. Wrangler 20X aims to give them a brand that they would be proud to wear, at prices that they can afford.
Wrangler 20X is launched to capitalize on the festive season which will witness a sharp rise in the purchasing frequency. Flipkart’s has aggressive plans to grow the fashion business and this maps well with Wrangler’s vision of meeting the needs of the young, online shopper. “We are delighted to partner with Flipkart on the launch of Wrangler 20X. The brand will be available exclusively on Flipkart and is designed for young, trend-aware digital citizens who aspire to buy Wrangler but are also looking for a more affordable value proposition. We look forward to working with Flipkart to make this a successful sub-brand of Wrangler,” comments Krishna Dorai, General Manager, Wrangler.Rishi Vasudev, VP Flipkart Fashion says, “Men’s fashion is one of our fastest growing categories, where we have witnessed a 75% Y-o-Y growth, within which denims is one of the most successful categories. Crafted basis an understanding of what fashion shoppers are looking for, we are excited to launch Wrangler 20X, a denim-wear brand, from the house of Wrangler, exclusively on Flipkart Fashion. The range is specifically designed to offer the latest in fashion to the style conscious young men looking for the best in the value branded segment and we are sure, this range will be a massive hit, while it strengthens our men’s portfolio." The Wrangler 20X collection features attractive style elements such as PU detailing on the pockets and belt loops, the shirts embrace printed designs with yarn-dyed fabrics and the tees receive a fresh colorful graphic spin. The sub-brand is currently available only for men.Price Range : T-shirts – Rs. 895 Onwards; Shirts – 1595 Onwards; Denims- 2295 Onwards.
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