by Prashant Kapadia/NHN
Mumbai, 5th February, 2019: Whirlpool of India, a subsidiary of Whirlpool Corporation and world’s leading global manufacturer of home appliances, announced the launch of its premium range of refrigerators – ‘W Series’ in India. With its stylish, compact exteriors and spacious interiors, the new range integrates harmoniously into modern kitchens.
The series comes in 2 formats – Side By Side and 4 Doors. The 4 Door format enables quick access to most used food items in the refrigerator, while less frequently used freezer lies at the bottom. Whereas, Side by Side format offers maximum space utilization making easier for the consumer to organize and locate stored food items. The range is uniquely designed with a compact fit in order to integrate into your kitchen space better. Also, allowing the closing and opening of doors in limited space available.
Mr. K G Singh, VP Marketing, Whirlpool of India said, “In line with our objective of continuing to expand our portfolio of world-class products, we are proud to announce the launch of W Series premium refrigerators. It brings to Indian households a great fusion of leading-edge design and the most advanced global technology that offers nothing but the best. ”
W Series features an exceptional combination of advanced refrigeration technology with exquisite craftsmanship. Its enhanced space management and premium performance make your everyday life effortless.
At the heart of the new W Series is Whirlpool’s unique Adaptive Intelligence Technology with advanced AI Microprocessor and Multi-Sensors that help keep food fresh for longer. It creates an optimal environment for food preservation that keeps the quality of your food intact. The IntelliSense Inverter Technology helps to save energy and comes with 10 Year Warranty.
6th Sense Technology
The advanced 6th Sense CloudFresh Technology keeps the refrigeration zone healthy and odor free by removing 99.9% bacteria. The intuitive 6th Sense FreshLock and Freezelock Technology automatically detect temperature variations in the refrigerator and freezer compartment respectively to restore the optimal environment to preserve the freshness of the food. The advanced 3D Airflow allows for maximum food preservation by retaining moisture in the food and avoiding drying, resulting in best quality, color, and flavor.
Adaptive Space Management Design
The premium range of refrigerators features an adaptive space management design to store all that you desire. The Magic Shelf is designed for customized storage needs. Its detachable containers help in storing everything from loose fruits and vegetables to glass bottles.
Auto Glow Bar Handle : Auto Glow bar handle with proximity sensor helps sense your presence and glows in the dark. Designed for the ultimate user sensitivity, the Gradual Lighting inside the refrigerator turns on gently when you open the doors to give your eyes time to adjust to the light comfortably.
Convertible Freezer Zone: The spacious convertible freezer zone gives you ultimate flexibility with your refrigerator. It lets you select the correct temperature settings according to your storage needs. The zones can be adapted to three different temperature settings to cover the breadth of freezing requirements:
Chef’s Zone – the 7ºC Soft Freeze mode lets you avoid the defrosting process and even place food directly from the freezer into the pan. Dedicated zone for marinades and ready-to-eat food.
Dessert Zone at -12ºC is ideal for keeping desserts and ice creams ready to serve.
Cold Storage at -18ºC is perfect for storing frozen for long.
The new Whirlpool W Series Premium Refrigerator is available in selected cities only. The range is available in both Glass and Steel finish.
About Whirlpool of India Ltd: Whirlpool of India Limited headquartered in Gurugram is now one of the leading manufacturers and marketers of major home appliances in the country. The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry, and Pune. Each of the manufacturing set-up features an infrastructure that is a witness of Whirlpool’s commitment to providing its consumer with forward-looking solutions. Additional information about the company can be found at whirlpoolindia.com, or find us on Twitter at @Whirlpool_India.
About Whirlpool Corporation :Whirlpool Corporation (NYSE: WHR) is the world’s leading global manufacturer of home appliances with $21 billion of 2017 sales while operating in nearly every country around the world. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, and other major brand names in nearly every country throughout the world. Additional information about the company can be found at WhirlpoolCorp.com, or find us on Twitter at @WhirlpoolCorp.