After Successfully Entering the US Geography, Expands its reach for global Audiences
by Prashant Kapadia/NHN
Mumbai: Shemaroo Entertainment Limited, India’s leading content powerhouse today announced a worldwide launch of its video streaming platform – ShemarooMe, in more than 150 countries. With this move Shemaroo aims to bring entertaining content to every asli Bollywood fan in every corner of the world. ShemarooMe will cater to audiences worldwide and this phenomenal growth has been achieved within a span of 7 months of its official launch in India. Audiences globally will now be able to enjoy Shemaroo’s entertaining content offered through ShemarooMe from a wide array of categories like Bollywood Premiere, Bollywood Classic, Gujarati, Marathi, Punjabi, Comedy, Devotion and Kids.
By expanding its territories ShemarooMe has not only increased the touchpoints and accessibility of its content but has also ensured the grandeur and magic of Bollywood content reaches everywhere and audiences get to enjoy the same. ShemarooMe will use different pricing strategy for different markets and offer subscription-based services to all its audiences. Bollywood Fans across the globe can now take limited day free trial of ShemarooMe to watch their favorite content anytime, anywhere.
Additionally, this international expansion will open-up doors for various distribution and marketing tie-ups for the company and its businesses which will lead to growth in the overseas markets.
Outlining the global strategy Mr. Hiren Gada, CEO – Shemaroo Entertainment Limited said, “Our content has resonated with audiences across different geographies and we have a bouquet of offerings on our ShemarooMe app which is enjoyed within all age groups. This combination will allow audiences to satiate the Bollywood buffs in them and stay entertained with authentic Indian masala content at any corner of the world. I am confident that ShemarooMe will be taking Indian content to wider networks with this international expansion”.
Commenting on ShemarooMe going global, Mr. Zubin Dubash – COO Digital said, “We are delighted to announce the global launch of ShemarooMe. With our presence in over 150 countries, we strive to entertain every lover of Indian content the world over.” ShemarooMe’s content will be available across different geographies through Google Play Store, Apple Appstore, Roku and even on Amazon Fire TV. For the consumers convenience, app will be soon available on many more platforms.
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