RAW NATURE OFFERING ARRAY OF PURE NATURAL BEAUTY PRODUCTS

Founders of RawNature,Sangita Desai and Mohit Saxena,  created RawNature: a line of high-performing grooming essentials formulated with 100% naturally derived, vegan ingredients to empower people and provide them with products that were very and user friendly in terms of Pure natural quality with high level of R & D

by Prashant Kapadia/NHN

What motivated you to start RawNature?

The foresight that we had with RawNature was to provide a high performing Clean beauty brand and make it affordable to all so that it is not just an indulgence but a regimen making it safe for both, the environment and us. The alternatives available in the market were so prohibitively expensive that there was no way that it could be for daily use and we felt that why should we deprive the masses from adopting clean beauty.Therefore we launched RawNature.

Sangita Desai has graduated in Fashion Technology from London and  ran her own fashion label for almost 20 years. Subsequent to that, she ran her family business of import and export of essential oils and fragrance chemicals and opened up many international markets with these products. For the last 3 years, she is now involved solely with RawNature. Mohit Saxena, a marketing professional who also has about 30 years of experience across many brands,was part of the senior management of leading advertising agencies in India. Both Sangita and Mohit have been creating RawNature for the past three years

Why is it  important to use vegan and clean products both,on your body and hair?

Vegan products are actually better for skin and hair. This is especially true for people with sensitive skin or condition prone skin. Animal based ingredients or chemicals have a tendency to be more harsh, have a higher allergen count and can even clog pores. Also plant-based ingredients contain more vitamins, minerals and anti-oxidants to repair, moisturize and hydrate the skin. so its not only important to use Vegan products its also more efficacious to use them. Vegan products are actually better for our skin and hair,especially  for people with sensitive skin or condition prone skin.

Where can one purchase these products?

Our products can be procured from our website www.rawnaturecompany.com and also from partner sites like www.amazon.in and www.amazon.com

How do you educate customers and laymen about the importance of using clean and vegan products?

We continuously educate our customers about clean and vegan beauty via our social media handles of Instagram and Facebook. The main reason our customers patronize us is that we are conscious and natural.