by Prashant Kapadia/NHN
The feature generates personalized captions and hashtags in real-time, enhancing content creation and user experience
Bengaluru, September 21, 2023: Josh, India’s fastest growing and most engaged short-video app, is proud to announce the launch of an advanced AI-powered feature that will revolutionize content creation. This cutting-edge addition empowers creators to generate personalized captions and hashtags in real-time, enhancing both the content creation process and user experience.
The feature performs real-time analysis of video content, examining themes, landscapes, expressions, and intricate details, providing contextual suggestions to creators. This saves time and effort for creators while enhancing the impact and reach of their creative pursuits. The AI-generated captions ensure consistent formatting, bolstering content quality and the AI-generated hashtags contribute to discoverability and enhance audience reach and main feed visibility. This feature also contributes to nurturing a deeply engaged user community, empowering creators to attract brands and unlock newer avenues for monetization. As of now, this feature is available in English.
In today’s digital landscape, short video content has emerged as a powerful means of self-expression, and Josh remains committed to staying at the forefront of technology to elevate this experience. This marks the first step in a series of generative AI features that Josh has in store, aimed at revolutionising content creation by harnessing the power of AI.
Shailendra Sharma, Strategic Business Unit Head and Senior Vice President, Josh, expressed his excitement about the transformative feature: “At Josh, we are pushing the boundaries of innovation to empower creators across the nation. This generative AI feature exemplifies our dedication to providing state-of-the-art tools that streamline content creation and offer our users an unparalleled experience. It reimagines the content enhancement process, offering creators a helpful hand in shaping their narratives. This feature is just the beginning; we have an exciting lineup of AI enhancements and features planned for Josh, ensuring a smoother and more seamless content creation journey. We are committed to driving the evolution of content creation in our country.”
To unleash the full transformative potential of this feature, users can update their Josh app to the latest version, embarking on a new realm of content creation possibilities.
About Josh: Josh, launched in August 2020 by VerSe Innovation, stands as India’s homegrown short-video app. It seamlessly brings together India’s top 1000+ creators, a thriving community of 20,000 managed creators, collaborations with the 10 largest music labels, a staggering 15+ million UGC creators, state-of-the-art content creation tools, captivating entertainment formats, and a formidable user base. Consistently rated as India’s premier short-video app on the Play Store, Josh boasts over 100 million downloads. Presently, Josh retains its position as India’s fastest growing and most engaged short-video app, boasting a remarkable user base of over 153 million Monthly Active Users (MAUs), 74 million Daily Active Users (DAUs), and an average usage time of 23 minutes.
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