by Prashant Kapadia/NHN
The awareness of hand hygiene and its critical role in public health is now a well-established discourse globally. But as the fear of the pandemic gradually wanes, affordability may cause consumers to revert to washing hands with just water.
Known for a demonstrated innovative approach and responding to consumer need, the brand launched the new Savlon Powder Handwash. Moreover, the new Powder hand wash sachet design uses ~91% less plastic compared to a 200ml handwash pump and encourages consumers to make sustainable lifestyle choices without having to compromise on value.
Priced at just INR 10/-, one Savlon Powder Handwash sachet makes 200ml liquid handwash that provides more than 120 washes. This reduces the cost per use to just 8 paisa, redefining value for the value-conscious consumer. Backed by Savlon’s trusted 99.9% germ protection, Savlon Powder Handwash addresses the issues of hygiene through improved accessibility, and affordability. The Powder handwash sachet design uses ~91% less plastic compared to a 200ml handwash pump. This unique pack encourages consumers to make sustainable lifestyle choices without having to compromise on value.
Savlon Powder Handwash Sachet will be available across retail outlets in India. Its unique proposition ‘Kitaanuon par vaar, Dus rupaiye mein ek sau bees baar!’ highlights the quality and the value offered at an incredible price point.
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