by Prashant Kapadia/NHN
16 February 2018, Greater Noida: INDIZEL, the only bio-automotive diesel fuel in India from the house of My Eco Energy (MEE), received a tremendous response, amidst much anticipation and exhilaration, at the recently concluded, week-long Auto Expo-The Motor Show 2018 edition (9-14 February) held in Greater Noida’s India Expo Mart. MEE led INDIZEL’s pavilion in E-1H, at Hall no.1, saw people queueing up to experience the look and feel of the never-seen-before INDIZEL pump station, that was specially created for showcasing at Auto Expo-The Motor Show 2018. Close to 1200 footfalls were registered at the INDIZEL pavilion during these days, with personnel from the company readily catering to free-flowing conversations and queries on INDIZEL’s superior quality and benefits.
Fuelling India’s automotive transformation, premium renewable energy company MEE’s revolutionary product, INDIZEL, also went on to exhibit its full potential of being the only automotive biodiesel in harmonious correlation with sustainable development, energy conservation, efficiency and environmental preservation, through several trial sessions organized for the media fraternity at large. Perfected and engineered to suit all diesel engine types, trial runs on INDIZEL earned rave reviews of being the greenest and efficient biodiesel introduced in the Indian Market, that is fully compatible with existing fuel infrastructure, distribution systems, and engines. In a span of just 7 days, INDIZEL successfully managed to exude a positive outlook, thus raising the awareness bar of all towards “Green Mobility” and reiterating its commitment towards being the future fuel for road transport in India.
“Auto Expo will always remain the much-awaited event in the Indian Automotive Industry and we are glad to have associated with it this time”, exclaimed Santosh Verma, MD & Co-founder of MEE. He further said, “it gave us a distinct opportunity to showcase the revolutionary automotive bio-fuel INDIZEL to the discerning audience, whom we are committed to fascinate. The INDIZEL pavilion was a perfect embodiment of India’s Future Automotive fuel’s pledge to bring value and respite from some of today’s pressing environmental concerns that arise from Indian road transport’s increasing dependence on petroleum-based fuels. By not only being more economical but also being suitable for the vehicle as it offers better fuel efficiency, ensuring a smoother ride and a longer engine life.”
ABOUT THE COMPANY
My Eco Energy (MEE) is a privately-held, emerging, a sustainable energy company, with a specialized offering of a premium quality low emission fuel “INDIZEL’’, currently Euro VI compliant, at affordable prices. The company is dedicated to the mission of sustainable development which aims at delivering the best possible outcome of fuelling experience across the length and breadth of India. Headquartered in Mumbai, India, MEE believes that corporate India must work in partnership with its community to build a better future for everyone. This idea is fundamental to its business model and goes beyond simple community involvement as a corporate exercise. MEE recognizes, that companies like theirs, do not exist apart from the communities where they are located and therefore, must strive at all levels to safeguard the environment in which they thrive while seeking to increase profitability. MEE’s Corporate Values reinforce its commitment to traditional MEE strengths and underscore the qualities that define it as an emerging independent sustainable fuel company. The business is built on long-lasting relationships, founded on trust by two young and effervescent entrepreneurs Santosh Verma and Sachin Labde, who continue to stand behind their promise of creating a better India.
ABOUT INDIZEL
INDIZEL is a non-petroleum based superior fuel, that enables low emission and also goes a long way in ensuring sustainable energy. The product conforms and surpasses stringent automotive fuel quality standards and is fully compatible with existing fuel infrastructure, distribution systems, and engines. It is the greenest fuel introduced in the Indian Market. Currently, it meets European ( EN 590 EURO 6 ), and BIS ( IS 1460 ) Bharat stage VI strictest fuel quality requirements collating with World Wide Fuel Charter ( WWFC – Worldwide Fuel Charter ) category 4 requirements. It is acclaimed to be a premium quality fuel, engineered to maximize diesel engine performance. It conforms to Petroleum diesel (HSD) EN590 and BIS 1460 specification for use with existing infrastructure, distribution systems, and engines. INDIZEL has the potential of outperforming other varieties available in the diesel category, in performance, emissions, mileage, price, and value.
