by Prashant Kapadia/NHN
Mumbai,September, 2019: To bring the warmth, aroma and taste of the choicest tea leaves from Goodricke’s pristine tea gardens in Eastern India, Goodricke Group Limited, today launched its iconic Goodricke Teapot’s premium lounge – Queen’s Deck in partnership with Tea Board India, Mumbai.
Aimed at bringing the freshness of its exquisite range of Goodricke tea to the ‘City of Dreams’, Goodricke Teapot’s all-new ‘Queen’s Deck’ is a one-stop destination for every tea enthusiast. Goodricke has always celebrated tea as an experience and with its recent foray in Mumbai market, the brand aims to resuscitate the tea drinking ritual among the young and adult, alike.
Goodricke’s Queen’s Deck is designed to bring-back the ancient-oriental culture of ‘drinking tea’ as a way of life and the go-to place for everyone. The launch event of this exceptional lounge witnessed participation of top dignitaries from the Goodricke Group, Tea Board India as well as the presence of renowned Bollywood actress Nimrat Kaur.
Apart from a wide range of exotic nibbles, biscotti, cookies and other tea accompaniments, the Queen’s Deck will offer more than 36 varied tea flavors along with specially curated menu and complimenting food preparations. Situated at the heart of South Bombay — this place is immersed in an old world charm and is sure to transport you back into time.
Mr. Atul Asthana, Managing Director, Goodricke Group Limited shared, “Goodricke has been one of India’s most trusted tea brands for several decades now. In tandem with its superior quality of tea, the Goodricke Teapot outlets are a reflection of the company’s commitment to the same excellence. With the launch of ‘Queen’s Deck’ in India’s biggest cosmopolitan city, we are certainly looking forward to interacting with Mumbai’s diverse set of consumers and surely welcome their feedback.”
Speaking at the launch, Mr. P.T. Krishnan, Vice President, Consumer Division, Goodricke Group Limited, said, “With a stream of Irani Cafes, popular nooks offering cutting-chai and a diverse co-inhabitance of numerous communities, Mumbai has always encouraged its tea-drinking tradition. With ‘Queen’s Deck’ Goodricke wishes to add to this experience and bring more value with its variety flavors of tea. We have seen a phenomenal success with Margaret’s Deck, our premium tea lounge based near Darjeeling – with Mumbai, we are optimistic to build trust in Western India.”
“I would like to extend my heartiest congratulations to Goodricke, for the successful launch of their new lounge. It is stunning, to say the least. The space makes you feel very warm and pampered and I am sure all of us would love spending time here. Given the fast-paced life that Mumbaikars lead, a cup of tea is always a good idea; especially when it carries delightful flavours from the choicest tea gardens that will leave you craving for more. I am glad that Marine Drive will no longer just be about the sea, but will also mean Goodricke tea, for tea lovers like me,” said popular Bollywood actress Nimrat Kaur, at the launch event.
The Queen’s Deck is Goodricke’s third outlet of this kind, under the Goodricke Teapot initiative. The flagship outlet was introduced as Margaret’s Deck, a tea lounge with a huge deck overlooking the vast expanse of the Margaret Hope tea gardens in Darjeeling, followed by the recently inaugurated ‘The Tea Room’ lounge in Kolkata.
About Goodricke Group Limited: Goodricke Group Limited is a company that’s unique in its nature set apart by its culture, values & objectives. Besides producing the finest teas, it is the companies’ equal endeavor to work towards the betterment of its workers, providing them the highest levels of medical, educational & general facilities. Care for the environment & sustainability are at the core of Goodricke’s business philosophy. The company is passionate about ensuring its actions enrich the environment. They have always believed & will continue to believe in the doctrines of a business with a soul.