Enrich propels into the beauty retail segment with Born Ethical

India’s first home grown, vegan, cruelty free skincare range

by Prashant Kapadia/NHN

Enrich, India’s largest home-grown beauty services chain scales up its beauty retail offering with the launch of Born Ethical; India’s first sustainable, professional care, premium beauty brand made from pure near natural ingredients backed by scientific research. Born Ethical offers a range of locally produced, vegan, natural and cruelty free offerings packaged in recyclable, eco-friendly packaging, backed by the belief that you can look beautiful without harming the earth or environment.

Born Ethical is a professional product range offering cutting-edge formula backed by experts, using sustainable practices. The range has in-salon treatments in skincare with aftercare products that completes the regimen.

On this occasion, Mr. Vivek Bali, CEO at Enrich commented, “In the age of ‘Circular’ and ‘Climate Positive’ beauty consumption, Enrich presents a unique blend of nature and science with Born Ethical providing optimum results without hurting animals or the planet. We have been extremely conscious of the ingredients and how they are sourced to curate the brand. Taking our ultra-ethical and eco-friendly ethos to the next level, even the packaging is made from recyclable paper and the containers are made from PCR (Post-Consumer Recycled material). Of late, the beauty industry has witnessed a huge surge of clean product consumers and we are looking forward to cater to the needs and wants of our ecologically conscious audience.”

Born Ethical pioneers gender neutral skincare for all skin types comprising of Cleanser, Day Crème, Night Serum under an assortment of Brightening, Hydra-restructuring, Pore Purifying, Skin Comforting and Youth Replenish range which imbues skin with an inner radiance and youthful firmness.

Designed to brighten, rejuvenate and nourish the complexion, the skincare range of Born Ethical feeds the skin with nature’s most powerful skin-enhancing ingredients that are vegan, sulphate free, paraben free, formaldehyde free, artificial colour free, and cruelty free.

Born Ethical assortment of products are available onhttp://enrichsalon.com,Enrich app and Enrich outlets for purchase.

Enrich has always been a flag-bearer for sustainability and eco-friendly practices. To take their initiative forward they launched the “Greenrich Rewards” campaign to inspire customers to take small steps towards a sustainable lifestyle and reward them for it. With the aim to reduce, reuse and recycle, the multi-faceted program provided customers a chance to participate through different ways. Through this on-going campaign they encouraged customers to deposit empty plastic bottles, old jeans, sarees and bedsheets which the brand will recycle in association with ‘The Recycling Company’. For each deposit, the customer is given reward points to utilize for services and products at the salon.

About Enrich Salons:Enrich is a leading 24 year old beauty brand and is the largest chain of company owned and company operated hair & beauty salons in the country. From a single salon in 1997, Enrich has evolved into a leading unisex salon chain across six cities (Mumbai, Pune, Bangalore, Ahmedabad, Surat, Baroda) in India today, synonymous with the motto “Love Begins With You.”  Enrich also has a home salon which serves men and women in the comfort of their homes in these cities.