by Prashant Kapadia/NHN
Haier India announces exciting cashback offers with SBI Credit Cards across India to kick start the celebrations the festive season
New Delhi, 27 August, 2019: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in MajorAppliances for 10 Consecutive Years*, in association with SBI Credit Cards has announced exciting cashback offers for its consumers to add to the on-going festive cheer pan-India. The month-long offer period which is valid till 10th September 2019 will cater to attractive cashback offers across a wide range of Haier home appliances. The company’s efforts to develop innovative products and solutions have always been inclined to meet the growing demands of Indian customers. With this association, SBI credit Card users will be able to enjoy up to 20 percent cashback on Haier LED TVs, Refrigerators and Washing Machines* (EMI only transactions). Commenting on the association, Mr. Eric Braganza, Haier India President, said, “In line with the festive mood, we are happy to announce exciting offers on our wide range of home appliances. With our vast range of refrigerators, LED TVs and washing machine line-up being coupled with the cashback offers, we want to add excitement to consumers’ festive celebrations and make buying easier and stress free. We look forward to our association with SBI credit cards and reward our loyal customers with attractive deals and discounts.”
The offer on home appliances will be valid for 31 days with a minimum transaction of INR 25000 against each purchase that will provide a maximum cashback of INR 6000 per credit card. Only one transaction per card will be eligible for Cashback during the offer period and will be credited in customers account directly post completion of three successful EMIs without any bounce.
*Offer is valid only on EMI transactions done on Pine labs swipe machine under ‘Brand EMI’ option & only if ‘5% or 10% or 20% Cashback’ is mentioned on the charge slip. Customers are requested to retain charge slip for 180 days post-program end date.
ABOUT HAIER INDIA: Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.
ABOUT HAIER GROUP: Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.
Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved a year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.
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