by Prashant Kapadia/NHN
Tuesday, 20 February 2018, Mumbai – Emirates Skywards, the loyalty programme of Emirates airline, has clinched the award for ‘Excellence in Management’ at the 10th annual Loyalty Awards 2018 organised by Flight Global and Global Flight and held in Bangkok on 6th February.
The award recognises outstanding strategic thinking and team leadership at Emirates Skywards and is based on areas such as business transformation and setting innovative strategic direction. In the last 12 months, Emirates Skywards has been applying data-driven insights to increase member engagement. The loyalty programme has been delivering more personalised and targeted offers using predictive data modelling which has been well received by its members.
‘Using data science, we were able to recognise and reward our frequent flyers with really timely and relevant offers. The offers generated 13 times the response rate as compared to standard offers and showed a sustainable change in member engagement.’ said Dr Nejib Ben Khedher, Senior Vice President, Emirates Skywards.
Emirates Skywards has over 20 million members worldwide, and offers its members great value, choice, and flexibility. With a focus on customer satisfaction, the loyalty programme has been continuously seeking out exclusive partnerships across the hospitality, ground travel and lifestyle spaces to give members a more seamless experience while earning and redeeming Miles. Emirates Skywards also has strategic partnerships with FlyDubai, Easyjet and Qantas, offering members access to one of the world’s largest networks of global travel destinations.
The awards, judged by a panel of leading loyalty management specialists, are presented every year at the loyalty event. Now in its tenth year, the Flightglobal/Global Flight Loyalty event is one of the leading travel loyalty management conference and forum. The awards are presented to companies that can showcase how their product or initiatives create added benefits for their company and customers.
About Emirates Skywards
Emirates Skywards, the award-winning loyalty program of Emirates, offers four tiers of membership – Blue, Silver, Gold and Platinum – with each membership tier providing exclusive privileges. Emirates Skywards members earn Skywards Miles when they fly on Emirates or partner airlines, or when they use the programme’s designated hotels, car rentals, financial, leisure and lifestyle partners. Skywards Miles can be redeemed for an extensive range of rewards, including tickets on Emirates and other Emirates Skywards partner airlines, flight upgrades, hotel accommodation, excursions and exclusive shopping. www.emirates.com/skywards
About FlightEvents
FlightEvents is the leading specialist in global conferences designed by aviation professionals targeting aviation professionals. Providing opportunities for high quality learning and networking across the industry. Owned by FlightGlobal. FlightGlobal, incorporating FlightStats and Diio, helps aviation and travel related businesses drive growth and efficiency, assess risk, and improve customer satisfaction. The company has a unique combination of databases, technology and expertize which power data solutions, APIs, online tools, industry insight and expert advice. Across the globe FlightGlobal’s solutions help reduce passenger delays and improve traveler experiences, validate and inform long term planning and minimize exposure and risk. It also helps organizations connect by providing routes to market through insight channels and face to face events. FlightGlobal is a strategic partner of IATA, the association of world airlines and is recognized as the Aircraft Appraiser of the Year, an Aviation 100 Award. www.flightglobal.com
About Global Flight
Global Flight, founded in 1996 and based in Toulouse/France, is a leading independent management company focussing exclusively on the complex topic of customer loyalty and loyalty programs in the travel industry. Next to offering a wide range of management-related services to program operators, Global Flight also offers leading services to frequent flyers and corporations in the area of loyalty programs, allowing them to understand both the user and operator side of the business. Constantly monitoring all 200+ Frequent Flyer Programs and hundreds of other travel loyalty programs, Global Flight has an incomparable knowledge and expertise, proven by a track record of 21 very successful years working with more than 50 different companies from the travel loyalty industry. www.globalflight.net
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