by Prashant Kapadia/NHN
Casts Aditya Roy Kapur as the newest celebrity collaborator for an upcoming campaign
India, November 2019: In today’s fast moving world, Diesel has long established itself as an innovative international lifestyle brand through a storied history of strong, ironic and playful campaigns. Diesel does not follow trends; it creates them.
The brand has always influenced the lifestyle of people who wear it through bold and never-shy designs that reflect Diesel’s assertive nature and unique voice. Kick starting the Holiday 2019 campaign, Diesel now announces millennial heartthrob and rising Bollywood star – Aditya Roy Kapur, as its latest celebrity ambassador for watches.
Aditya’s young, energetic and vibrant persona resonates with the brand’s individualism and authentic attitude. While he is known for his work in the movies, he is also a music and sports enthusiast. By bringing him on-board, this collaboration will aim to further amplify the brand’s proficiency in creating distinctive timepieces that take inspiration from military, denim and rock and roll.
Talking about the association, Aditya Roy Kapur said, “Diesel is not just a brand, it’s an attitude. It creates designs that are bound to make a statement. In line with the brand’s DNA “For Successful Living,” – their watches and the new range of smart watches focus on individuality and self-expression.
I’m really excited to associate with Diesel watches and look forward to accentuating the brand’s energy and fearless style that is aligned with mine.”
The Bollywood star will be seen in an upcoming holiday campaign by Diesel, which will feature bolder-than ever, 90’s inspired, unique styles designed to stand out. The new collection will be available in November on http://diesel.com as well as in select department stores and at Diesel stores in India.
About Diesel: Diesel is an innovative international lifestyle brand, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.
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