A surprise screening of ‘Last Christmas’ was organized a day before its official release in India
by Prashant Kapadia/NHN
Mumbai, 8th November 2019: Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit, yesterday hosted a special movie screening of Last Christmas, a day prior to its official release in India. The critically acclaimed movie was hosted as a surprise screening ‘blind date’ for the patrons, an initiative that is in line with the brand’s core objective of consumer engagement.
Influencers and patrons were in for a pleasant surprise as the they got a chance to be the first few to attend the exclusive preview of much awaited Hollywood film, Last Christmas. The attendees got a chance to experience the romantic comedy that is set during the time of Christmas. The movie depicts the true meaning of Christmas through the story of the protagonists, Kate and Tom. Being globally acclaimed to deliver a magical fusion of awe-inspiring images and heart pounding audio, Cinépolis’ embarks itself on a mission to offer the ultimate immersive experience for the movie connoisseur and enthrall them with the fun quotient of the movie, bringing in the spirit of early Christmas for all the movie watchers.
Cinépolis India has created a strong footprint across 61 Indian cities with strong presence in major metros: Delhi, Mumbai, Kolkata, and Bengaluru. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.
About Cinépolis India: Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company currently operates 386 screens under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to exhibition Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits. Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017. In 2018 Cinépolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence. In 2018, Cinépolis India has been awarded with “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018. In 2019, Cinépolis India was awarded the ‘Most Admired Omnichannel Retailer of the Year’ at the MAPIC India Retail Tech Awards.
About Cinépolis: Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s 2nd largest movie theater circuit in attendance, operating 884 cinema complexes, 6593 screens and over 1.2M seats across 18 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 39,370 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.