Xiaomi India ships more than a million Mi TVs in over nine months
by Prashant Kapadia/NHN
Xiaomi, India’s number 1 Smart TV brand today announced that it has shipped more than one million Mi LED TVs in over nine months. One million Mi TVs account for all variants sold across all Xiaomi sale platforms for Mi LED TVs. This achievement marks an industry first, and is a key milestone for Xiaomi India.
Today, Xiaomi is the number one Smart TV Brand in India as per Q2 2018 Worldwide report from IDC. Xiaomi had recently announced it sold over half a million Smart TVs in over six months across online and Mi Home, followed by another 100,000 Mi LED TVs during Diwali sale between 9th October and 11th October. This led to Xiaomi shipping 400,000 Mi LED TVs in less than a month. This has also been possible due to the aggressive performance of Mi LED TVs in offline market. Xiaomi has again created history with the immense success of Mi LED TVs in the segment.
Mi LED TVs have gone on to become the most-rated TV online with over 200,000 ratings with Mi LED TV 4A 32” alone garnering over 1,00,000 ratings, making it the most popular TV online. Mi TVs have garnered a lot of love from users across India as this quantum of customer ratings suggest, for the TV category in the online space.
Raghu Reddy, Head – Category and Online Sales, Xiaomi India said, “We are extremely proud to be sharing another Mi TV milestone with our fans and thankful for all the love. It took us years of planning to get the hardware design, smart Patchwall User Interface and software partnerships to deliver a truly smart TV experience for India and we are glad that over a million Indians put their faith in our product. Based on what we know, no other brand has ever achieved this in India.
“The year 2018 has been phenomenal and has laid down a beautiful chapter for Mi TVs in India. One thing I would like to share with our Mi Fans is that this is just the beginning of a beautiful Mi TV journey and there will be many more reasons to celebrate”
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 100 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 70 countries and regions around the world and have a leading foothold in many markets.
Xiaomi India is the number 1 smartphone player for four consecutive quarters since Q3 2018. Xiaomi India is the number 1 Smart TV brand for Q2 2018 as per IDC Worldwide Quarterly Tracker.
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