The Laughing Cow Opens “The Laughing Cow Cheese Factory” at KidZania’s Mumbai
The Laughing Cow partners with KidZania to launch “The Laughing Cow Cheese factory”
“The Laughing Cow Cheese Factory” is a unique and exciting experience where kids learn through role-play how to make their favourite cheese at KidZania’s Mumbai theme Park
by Prashant Kapadia/NHN
Mumbai,August 2022: The world’s largest edutainment theme park chain KidZania announced its partnership with The Laughing Cow, the world’s leading cheese brand to launch The Laughing Cow Cheese Factory at KidZania’s Mumbai facility. The Laughing Cow is the only cheese in India that is a source of 5 essential nutrients (Calcium, Vit D, Vit A, Vit B12, Protein) that are key deficiencies in kids. KidZania is well-known for combining entertainment and education through fun and engaging activities for children aged 4 to 16 in its kid-sized indoor mini-city.
Prerna Uppal – Chief Partnership Officer – KidZania India, said, “We are extremely excited to partner with The Laughing Cow Cheese – a brand that is loved by millions of consumers worldwide. With our association with The Laughing Cow Cheese, we will be providing our visitors a unique, fun & edutainment concept in a form of THE LAUGHING COW CHEESE FACTORY – India’s first Cheese Factory Experience. Kids can role-play as ‘Cheese Maker’ and discover the uniqueness of The Laughing Cow Cheese and learn what it takes to make the creamiest & tastiest cheese in the world. We are thankful to The Laughing Cow Cheese, a brand that acknowledges and promotes the importance of laughter in a child’s growth and learning journey and is aligned with KidZania’s value of empowering the future generation and broadening their horizon”
The Laughing Cow Cheese Factory collaboration encourages kids to role-play as cheesemakers. They have fun, feel the excitement and learn while they explore the art of making their favourite soft and creamy cheese. The Laughing Cow Cheese is a source of 5 essential nutrients – Vitamins, Minerals and Protein that are essential for a child’s growth.
The Laughing Cow Cheese Factory will introduce the children to various steps of making their favourite: The Laughing Cow cheese. This will help them understand the importance of choosing carefully selected raw materials that make The Laughing Cow cheese nutritious and delicious. They will see the high hygiene standards and innovative process that go into making The Laughing Cow Cheese while having fun seeing the cheese being made. This interaction will also educate children on the importance of a balanced diet and is very inspiring for the young minds. The role-playing activity tends to empower children with a deep insight into the workings of the cheese-making process. It helps cultivate and boost their critical thinking capabilities as well as their motor skills. On completing the role play, the children become The Laughing Cow certified cheesemakers.
Alamjit Singh Sekhon, Commercial Director, Bel India, said, “The Laughing Cow Cheese is an iconic global brand from Bel. We are committed to providing accessible, delicious and nutritious products in line with philosophy of ‘for all for good’. Our unique portfolio of products addresses the different needs of consumers. We develop and encourage nutritional and educational programs in a fun and interactive way. This partnership with Kidzania will educate kids in an engaging way about the importance of a nutritious balanced diet, while they ‘make’ The Laughing Cow cheese. We are confident that this will be a fun filled experience that will add a daily dose of laughter in the lives of the kids and their families.”
The Laughing Cow Cheese is the world’s leading cheese brand with a rich legacy of more than 100 years with iconic products that are loved by millions of consumers. In India the brand was launched in October 2018 and is getting solidly anchored in consumer minds. In 2022, we are growing at over 100% so far. The Laughing Cow reached to within the top 2 brands in market share with some retail partners, while growing the cheese category with innovative products. We have a wide range of delicious and nutritious cheeses like cheese slices, cheese blocks and cubes, pizza cheese blocks, and its popular cheese triangles in the healthy snacking segment. The Laughing Cow also introduced a unique creamy cheese sachet priced @ Rs. 10 only, revolutionising the market. The Laughing Cow is the mothers ally to help create nutritious and delicious snacks for their families. It pairs extremely well with your regular bread, roti, parantha, sandwiches, burgers, pizzas, pasta, and more.
The products are available across leading stores and e-commerce platforms like Reliance, Star Bazaar, Metro, Big Basket, Swiggy Instamart, Blinkit and Amazon. It is also available in regular Mom-and-pop stores.
About KidZania India: KidZania is an interactive family entertainment & learning centre that empowers, inspires & educates through real-life role-playing activities. KidZania is a unique combination of Entertainment, an immersive media platform for brands to connect with Children and Adults, with a strong focus on giving back to society and better the community and environment.
Built like a city, it is complete with paved roads, battery operated vehicles, buildings, a functioning economy & its own currency. By blending reality with entertainment, it provides an authentic and powerful developmental platform where kids can discover, explore and learn about the real world.
The realism of the role-play helps children learn about different careers, work, economy and how to manage money. Each activity experience is designed by Educationalists, Play Experts & Child Physiologists to aid and boost different behavioural skills and values in a child.
KidZania represents industries present in the real world like private services, public services, entertainment, airline, automobile, retail, restaurants and factories where children can play the role of a Pilot, Surgeon, Detective, Chef, Engineer, TV Producer, Radio Jockey & much more from over 100 role-playing activities.
‘Industry Partners’ augment the role-playing experiences by enriching and creating an authentic, immersive and interactive brand experience, unmatched by any other location-based entertainment property. For Brands, KidZania serves as a sustainable engagement platform where brands get product exposure, brand exposure and immersive experience through branded role-plays.
KidZania is globally present across 26 cities in 20 countries, including multiple locations in Americas, Europe, Japan, Korea, Middle East and Asia. KidZania has been operational in India at Mumbai since Sep 2013 and Delhi NCR since May 2016.
About Bel : The Bel Group is one of the world leaders in the branded cheese sector and a major player in the healthy snacking segment. Its portfolio of differentiated, international products such as The Laughing Cow, Kiri, Babybel, Boursin, Nurishh, Pom’Potes and GoGo squeeZ, as well as some twenty other local brands, have enabled it to achieve a turnover of 3.38 billion euros by 2021.
11,800 employees in some forty subsidiaries around the world contribute to the Group’s mission of providing healthier and more responsible food for all. Its products are produced in 29 production sites and distributed in nearly 120 countries.
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