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Tata Sky Binge strengthens OTT play with ZEE5
by Prashant Kapadia/NHN
ZEE5 premium content available at no additional cost for all TATA Sky Binge users
Mumbai: ZEE5, India’s largest ConTech brand, has partnered with Tata Sky, India’s leading content distribution platform to offer ZEE5’s premium content for their subscribers via the Tata Sky Binge platform. Tata Sky Binge is a unique platform which aggregates premium content from OTT apps including Hotstar, SunNXT, Eros Now, Hungama Play- and now ZEE5 through a single subscription fee of Rs. 249/- per month. Tata Sky Binge is accessible to customers through the Amazon FireTV Stick – Tata Sky Edition. ZEE5’s addition to the already vast offering of content on Tata Sky Binge will see it add 1,00,000+ hours of content in 12 languages which includes the best of original content/films, Bollywood and regional movies. The Tata Sky Binge platform is designed for easy content discovery and a superior viewing experience. Together, ZEE5 and Tata Sky will reimagine the way content is consumed on television in the age of connected devices and help expand reach for each other.
A spokesperson at ZEE5 India said, “ZEE5 is continuously working towards offering bespoke content for varied consumer taste clusters across India. As part of this journey, partnering with Tata Sky reinforces our commitment to democratise content at all levels. We are happy to extend our partnership with Tata Sky on their new digital initiative Tata Sky Binge. We are certain that Tata Sky will make content viewing an enriching and engaging experience for all users.”
In view of the development a spokesperson at Tata Sky said, “Powered by finest technology and packaged with the most user-friendly interface, Tata Sky Binge aims to prove a new entertainment experience to subscribers across millions of homes. We are glad to incorporate ZEE5 into a plethora of premium digital content on the Binge ecosystem making it the preferred single destination in the world of streaming platforms.” In 2019 itself, ZEE5 has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 70 million+ downloads since launch on the Play Store and had 9 million DAUs as of September 2019.
About ZEE5: ZEE5 is the digital entertainment destination by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 80+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.
About Tata Sky: Tata Sky Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Sky is India’s leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere. Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Sky was the first to bring customized package and ala-carte channels options and Interactive services on the platform, Hindi programming guide, VOD and DIY video library and many more.
Tata Sky brought about a complete paradigm shift in the market with the launch of Tata Sky+, offering the breakthrough ‘Personal Video Recorder’ (PVR) technology for the first time in the Indian subcontinent, with unique features such as Pause, Record & Rewind Live TV. It was also the first to launch a 4k enabled and Transfer enabled STB in India. Tata Sky was the first to launch platform and interactive services customized for the Indian market. The 25 interactive services today include Tata Sky Fun Learn, Tata Sky Smart Games, Tata Sky Vedic Math, Tata Sky English, Tata Sky Cooking, Tata Sky Smart Manager, Tata Sky Classroom, Tata Sky Javed Akhtar, Tata Sky Music+, Tata Sky Devotion, Tata Sky Darshan, Tata Sky Comedy, Tata Sky Music, Tata Sky Fitness and Tata Sky Dance Studio. Tata Sky is the only Pay TV player in the world, to have a successful business model on its offering of pioneering interactive services today.
Tata Sky provides the most comprehensive channels and platform services line-up ranging from movies, news, entertainment and sports channels. The Tata Sky Mobile App enables subscribers to experience Live TV as they would have watched it on their TV sets, along with services such as On-Demand with over 5000 titles, Remote Record to set recording on the STB even when not at home or near the STB and Transfer to download and view content recorded from the STB.
The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24×7 call centers in 14 languages across the country manned by multi-lingual customer service associates to offer professional and efficient customer service. Tata Sky currently has 652 channels & services (498 SD, 91 HD channels, 25 interactive services, 16 SD and 9 HD movie showcase).
Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 4 lakh towns with over 19 million connections in India.
