SOMANY CERAMICS ANNOUNCES SALMAN KHAN AS BRAND’S FACE
by Prashant Kapadia/NHN
Mumbai, 23rd July, 2019: Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation reinforces its image by associating with the superstar Salman Khan as its brand ambassador. With a robust distribution across India, the company is on an aggressive expansion mode and will be launching a brand advertising campaign with Salman shortly.
The new brand campaign with Salman will showcase Somany’s humble and rooted approach with the tag line “Zameen se Judey”. Moreover, Salman’s personality, will help bring forth campaign’s essence, which is, ‘no matter how high you soar or how successful you are, you should always be rooted & remain grounded’. The complete décor solutions provider, Somany will also partner with the actor for a complete 360 degree campaign which would include outdoor campaigns, TVC social media campaigns and much more.
Commenting on the new association with the Bollywood actor Salman Khan, Mr. Abhishek Somany, MD, Somany Ceramics said “Somany has carved a niche for itself as a relevant and trusted company today with its dynamic capability to evolve with changing décor aesthetics over the years. It understands its consumers, and in return, its patrons trust Somany to offer the best tiles, sanitaryware & bath fittings products in India. Both Somany Ceramics and Salman Khan have one thing in common, the fact that both have established themselves as an unchallenged leader in their respective Industry. Somany has an ever growing consumer base while Salman is a unanimously loved and respected superstar whose body of work always cuts across with the audience. With Salman’s mass appeal which cuts across different strata’s of the society, our endeavor is to reach out and establish ourselves with the masses. We are honored to have him as the face of Somany Ceramics.” “Whether its style, quality or technological brilliance, Somany’s determined pursuit of delivering excellence has placed the brand in an illustrious bracket. I am glad to be the face of the brand, as Somany’s brand values resonates with my persona.” said the Bollywood Superstar, Salman Khan.
Somany Ceramics Limited (SCL) is one of the leading players in the ceramic industry in India. The company is a complete solution provider in terms of décor solutions with widest product selection categories – Ceramic Wall and Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Sanitaryware and Bath Fittings. It is India’s largest manufacturer and marketer of tiles through its pan India presence and also exports its products to more than 55 countries across 6 continents.
About Somany Ceramics Limited: Somany Ceramics Limited (SCL) is one of the leading players in the ceramic industry in India. The brand SOMANY has adorned homes with delight, exuberance and vivaciousness resounding with the quality, strength and life of its products for over four decades. The company is a complete solution provider in terms of décor solutions with widest product selection categories – Ceramic Wall and Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Sanitaryware and Bath Fittings. It is one of India’s largest manufacturer and marketer of tiles through its pan India presence and also exports its products to more than 55 countries across 6 continents. It has access to tiles manufacturing capacity of 60 million square meters through two owned units (Kadi, Gujarat and Kassar, Haryana), seven associates/subsidiary companies and also other outsource vendors. Its innovative VC Shield (a patented “Veil Craft” technology which renders a specially treated coating that protects tiles against abrasion, scratches and stains) and Slip Shield (a unique coating technology which gives anti-skid property to ceramic tiles) ranges stand testimony to technological prowess. Somany is listed on the NSE and BSE, and has over 7,000 shareholders.
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