• JEWELLERY

Shruti Haasan turns muse for Paksha by Tarinika

• nationalherald
• February 19, 2022

by Prashant Kapadia/NHN

Paksha, a Tarinika brand, brings forth its splendid line of jewellery with a fine amalgamation of timeless design and meticulous quality with the talented actress and musician Shruti Haasan. Sunaina Ramisetty brings in her latest collection Nipuna featuring her muse, Shruti Haasan who took the internet by storm. In a series of pictures shared by the actress, she looks every bit ethereal in a Pearl necklace and choker, who particularly enjoyed a mix of the delicate pearls and modern traditional designs to pair with her brunch to dinner look. The pieces are made of exquisite freshwater pearls, gemstones and gold plated 925 silver. The style ranges from modern, contemporary to traditional.

Their exclusive line of delicates, aptly titled ‘Nipuna’ meaning delicate or fine, is the perfect companion to express your love and affection. The collection is designed with a touch of lightness that can be carried through occasions, from day to night. Nipuna could be a working woman who loves delicate work accessories, a college going girl who likes a touch of delicate glamour, a mom who likes to keep things simple & elegant, or a young teenager who is just discovering jewelry.

Naturally, Shruti’s persona resonates with the luxurious appeal of Paksha as a jewelry brand. Shruti is a powerhouse of talent and a natural fit for Paksha. With her multifaceted, vibrant, vivacious, and dazzling personality, she brings the right kind of panache for the brand. A multi-dimensional artist, Shruti is confident, bold, glamorous and embodies the brand’s philosophy in her own individual way. Shruti Haasan plays a key part in positioning the brand’s portfolio globally, since the line is meticulously made for buyers with a sophisticated eye for detail. Having attained great prowess in high quality scaled sustainable production, the brand custodian Tarinika, has been in the jewellery making business for several decades now and has extended their expertise to Paksha as well.

About Paksha By Tarinika : Paksha is an elegant silver jewelry brand catering to a wide audience around the world. The brand makes classic, traditional and innovative collections inspired by the rich history of jewelry & grandeur in India. The journey of Paksha started with an aim to introduce high quality 925 silver jewelry into the market as a competition for luxury products. The brand owners have been in the business of jewellery making for several years. With Paksha, they aim to adorn the world with meticulously produced high-quality silver jewellery; to promote happy and celebratory occasions, crafting memories with heirlooms. With a reliable team of master craftsmen, artisans, production team, high technology tooling & facilities – Paksha stands on a unique vertically integrated foundation, where all aspects of the product journey are possible in-house. This makes the brand cost competitive, while also being able to provide unmatched quality. With Tarinika, the founding company has also been in the business of serving & shipping to clients globally and is able to extend that expertise into Paksha.