SAP: Indian Businesses Are Embracing AI to Transform Core Business Functions
by Prashant Kapadia/NHN
INDIA, Mumbai — April. 23, 2025 — At the SAP NOW AI Tour in Mumbai, SAP India today revealed new analysis into how Indian businesses are benefiting from artificial intelligence (AI). Moving from AI hype to real-world impact, India enterprises are adopting AI solutions across business operations, making 2025 the year of measurable AI outcomes.
SAP, a leader in enterprise applications and business AI, became Europe’s largest company by market capitalisation this year. Since its inception in 1996, SAP Indian operations have played a significant role in supporting growth and innovation across sectors. By partnering with leading organizations such as Mahindra & Mahindra, Asian Paints, Wipro Limited, Infosys Limited, Vahdam Teas, Ola, Wakefit, DeHaat, Jaquar, and many others, it has helped drive substantial economic impact nationwide.
Based on analysis of SAP customers in India over a 12-month period from March 2024 to March 2025, the most popular AI use cases in India are:
• AI-generated visual insights, summaries, and translations
• AI-assisted process analysis
• Creating sales orders from unstructured data
• Predictive forecasting
• Natural language queries”
In any organisation, it is the profound insights derived from data that fuel mission-critical operations across finance, procurement, supply chain, workforce and beyond,” said Manish Prasad, President and Managing Director, SAP Indian Subcontinent. “We are empowering our customers as they evolve into intelligent, optimized businesses by embedding AI agents into all aspects of business operations. We are redefining how individuals work and changing the way businesses are run, all developing in India for the benefit of the world.”
AI- ‘Made in India for the world’
India strongly supports SAP’s global target of 400 total embedded AI use cases across its portfolio, from over 210 generative AI use cases available today. SAP Labs India, the company’s second largest Research and Development center outside Germany, is responsible for a large part of the development of SAP’s AI co-pilot, Joule.
The recent launch of SAP Business Cloud introduced new data and AI innovations, helping companies move beyond simple automation, solve the most complex business challenges, and drive enterprise-wide efficiency, agility, and innovation.
Embracing the SAP Business AI Advantage: WIPRO
Wipro Limited, a leading technology services and consulting company, revealed it chose SAP Joule for Consultants to continue to bring the power of generative AI to empower its clients around the globe to build a more resilient, secure, and sustainable future.
“Our clients around the world are digitally transforming in the cloud,” said Srinivas Sai Nidadhavolu, Vice President and Global Practice Head of SAP at Wipro. “As leaders in tech and consulting we have a rich legacy in both data and AI. But even for our internal teams we can embed generative AI to increase productivity through insights, drive more efficiencies by aligning with best practice, and ultimately make customer transformations simpler, quicker, and more effective. By using SAP Joule for Consultants, we’re able to showcase the power of SAP Business AI to our customers even while we work with them to make their transformation journeys successful.”
From Complexity to Clarity
SAP Business AI offerings seamlessly integrate into enterprise systems, empowering customers and enabling business leaders go beyond automation. With the introduction of agentic AI solutions in SAP Business Suite, customers can benefit from AI that anticipates needs, adapts in real-time, and accelerates outcomes across business functions such as finance, supply chain, manufacturing, human resources, and customer experience.
SAP Business AI equips enterprises with the efficiency, agility, and innovation needed to lead across a range of key business processes. AI enables end-to-end process automation to make entire workflows self-driving, from procurement requests to invoice management. It empowers customers to make smarter decisions in real-time through AI agents collaborating across end-to-end processes. And it drives scalable return on investment on AI by harmonizing applications, data, and processes.
“By shifting the focus from hindsight to foresight, organizations are more easily able to balance risk with strategic growth, close talent gaps, build future-ready teams, and deliver proactive, hyper-personalized customer experiences,” concluded Mr. Prasad.
About SAP : As a global leader in enterprise applications and business AI, SAP (NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.