Pankaj Tripathi unveils Euro Adhesives Campaign Championing Product Superiority
by Prashant Kapadia/NHN
New 360° campaign #SirfJodoNahinFayedonKeSaathJodo set to go live from May 2025 across TV, Print, OOH & Digital Platforms
Mumbai 28th April 2025: Euro Adhesives, the flagship brand of Jyoti Resins & Adhesives Ltd., and one of India’s fastest-growing names in wood adhesives category, has appointed celebrated actor Pankaj Tripathi as its first-ever Brand Ambassador. This strategic association is part of a larger vision to scale the brand’s national footprint and deepen its connect with consumers, professionals, and trade partners alike.
Launching alongside this announcement is Euro Adhesives’ all-new advertising campaign, #SirfJodoNahinFayedonKeSaathJodo, a powerful articulation of the brand’s evolved value proposition — promising not just a strong bond, but meaningful performance benefits like Fast Drying, Termite Resistance, Waterproof, Weather Proof and gives more coverage with less product usage. The 360-degree campaign goes live during May 2025 across Television, Print, Digital, and Out-Of-Home (OOH) platforms.
The campaign features Pankaj Tripathi in distinct avatars — a neighbourhood hardware store owner, a and a discerning homeowner — each film portraying a common real-world adhesive challenge solved with Euro’s trusted solutions for years!
Speaking on this announcement, Mr. Utkarsh Patel, Managing Director, Jyoti Resins & Adhesives Ltd., said, “At Euro Adhesives, we’ve always believed in forming strong, lasting bonds — not just between materials, but with every stakeholder across our ecosystem. In Pankaj Tripathi, we found a personality who embodies trust, authenticity, and pan-India appeal. His ethos aligns beautifully with our values, and through this partnership, we aim to further accelerate brand recall, drive preference, and expand our reach across urban and rural markets nationally.”
Pankaj Tripathi shared his excitement about joining the Euro family, “I believe that strength lies in the foundation — whether in stories or structures. Euro Adhesives stands for reliability and excellence, values I relate to deeply. I’m proud to represent a brand that empowers craftsmen and creators with the confidence to build lasting work, every single day.”