Nutriorg Offers Excellent Healthy Organic Products
Founder Directors of Rattan Organic Foods P. Ltd – Mr Satish Raghav & Mr. Karn Singh Tomar
Interview with Shri Karn Singh Tomar,Director,
Rattan Organic Foods P. Ltd
by Prashant Kapadia/NHN
What is brand Nutriorg?
Nutriorg is a leading health, wellness organic Detox brand which has a range of wellness nutrition rich products grown organically, in their own farms lands in Rajasthan where most of the Herbs, Raw material and fruits such as Amla, Aloe vera, Ashwagandha, Sattavari, Tulsi, Neem, lemon, kinnoo, Stevia, Giloy, Cissus etc are grown organically. All these products are aimed to improve immunity, provide detoxification and nutrients to the humanbody as the products are in their purest form and highly effective due to their organic cultivation as theprocessing unit is also located at same farming site so that only fresh produce is used to make various Organic detox juices, healthy breakfast cereals etc.
What are benefits to consumers that you offer ?
Lifestyle diseases are on the rise due to sedentary lifestyle and weakened immune system – The food consumed is low in nutrients and laden with toxics due to heavy use of chemicals fertilizers and pesticides in farming & processing and whatever we eat, we keep accumulating toxins in our body which gradually takes the form of lifestyle diseases such as Obesity, Diabetes, Hypertension, Heart problems and Kidney failure, which are on a rise. Nutriorg has a range of wellness products whichprovide the body with much needed nutrients to boost the body immunity and provide detoxification. One needs to change their lifestyle, Food habits and Detox their body regularly for a healthy life and lifestyle.
How was the Journey so far ?
Nutriorg started its nascent journey 10 years back with vision from their Founder, Director Mr. Satish Raghav, Mr. Karn Singh Tomar and their mentor Mr. Rattan Pal Singh Raghav. The vision is to promote and provide healthy nutritious products as eating Right is a cure to all existing ailments which prevail today’s sedentary lifestyle diseases. Their humble quest towards Organic farming by growing organic food, marked the beginning of Nutriorg and took the shape of a mission to build a generation of Health-conscious youth and population. Nutriorg advocates for switching to healthy nutritious eating habits and lifestyle. By constant efforts and hard work Nutriorg touched newer and greater heights in the organic food revolution which started from their own farms and is now finding its way too many cities in India. Nutriorg has been successfully able to create awareness among many other farmers located in different parts of country, whereby many farmers have switched to organic farming methods. Nutriorg is encouraging these farmers by buying the produce from them, supporting them to increase their income and preventing them from using dangerous chemicals and pesticides which has harmful effect on their body and health.
This whole revolution is also aimed to create sustainable living, encouraging end consumer and growers to reduce their carbon footprint, Nutriorg in its company, owns farms and has switched to ecofriendly energy saving methods such as drip irrigation, efficient energy consumption by using solar energy for the entire project with focus to use maximum ecofriendly packaging possible.
Nutriorg farming projects are not only sustainable but creating job opportunities in rural areas, empowering women and locals to be part of this revolution, More than 80% of total employees working in these projects are women, This particular part of women training and empowerment is spearhead by dedicated department looked after by Ms Purnima Raghav.
What are Challenges for Nutriog ?
The major difficulties while working in village in these projects is to educate and train farmers as organic farming is more labour intensive and 3-4 years period is required for a land to be fully converted to organic Another challenge is to provide skills to untrained rural manpower and train them to make them ready and to be part of these projects and to join us at manufacturing and farming level Scarcity of water and other resources are also some other challenges in these type of projects, we encourage and promote techniques such as drip irrigation for effective and efficient utilization of resources. From consumer point of view, they need to be made aware about preventive healthcare, This process of creating self awareness is main challenge to us and our channel partners as people don’t easily realize the need to switch to healthy lifestyle and eating habits until they get affected or diagnosed with these lifestyle disease.
What is USP of Nutriog ?
We have an end to end farm to kitchen model where we grow process and market our products in the Brand name of Nutriorg. Our products are unadulterated, pure organic form and highly nutritious, as we ensure our manufacturing capacity also follows the highest standards of both safety and hygiene. These are aimed to provide much needed nutrients and boost immunity.
Our products portfolio includes Organic Detox juices: Amla juice, Aloe vera juice, Noni juice, Diabetic juice, Obesity care juice, Wheatgrass juice, Seabuckthorn Juice, Orthocare juice, Plate booster juice, Apple cider vinegar etc Special Combo Packages: Heart care package, Diabetic care package, Weight Management package, Healthy Breakfast Cereals: Oats, Muesli, Quinoa, Flaxseed etc. Cold pressed oils ; Cooking Medium : Mustard oil, Desi Cow A2 Ghee, Sunflower oil, Groundnut oil, Sesame oil, Extra virgin coconut oil etc.
Sweetners : Stevia, Jaggery, Forest Honey, Jaggerry powder
Health Supplements, powder and others : Amla Candy, Wheatgrass powder, Barley grass powder, Moringa powder, Amla powder, Spirulina powder, Pink salt, Chavanprash etc.
Presence at more than 500 retail stores in different cities like Delhi, Gurgaon, Noida, Bangalore, Cochin, Mumbai, Ahmedabad, Surat, Bhopal, Jaipur, Indore, Puducheery, Chennai and products are available at leading retail stores like Lulus Mall, Nature Basket, Food Hall, Modern Bazar and many more offline stores and online channels Like Amazon, Bigbasket, Flipkart, 1MG, Paytm Mall, Qtrove, The Better India etc as well as on www.nutriorg.com
Nutriorg has been successfully catering to 20,000 families every month with 10% growth every month, and have been selling 30000 units of these products which fall under various categories such as juices, breakfast cereals, cooking oils etc. More than 10% families are coming every month for repeat purchase for our products and increasing more and more such products in their diet and lifestyle
What are the future plans ?
We will be coming up dedicated Nutriorg Wellness stores, First in this category, we plan to launch 10-15 such stores in next 1-2 year, We will be coming up with our first store in Gurgaonwhich will be first on its kind.
What are your hot selling products ?
Amla Juice, Aloevera Juice, Rolled oats, Pink salt, Jaggery powder, Diabetic carejuice, Wheat grass juice, Forest honey, Cowghee, Stevia leaves.