• FASHION Lifestyle

Noise celebrates the spirit of love with its latest campaign #MakeNoiseForLove and the launch of Noise ColorFit Pro3 Special Pride Edition

• nationalherald
• February 13, 2021

Aims to spread the message of love for all with a special edition of its recently launched smartwatch as a tribute to the LGBTQ+ community in an enticing new look of the pride colors

by Prashant Kapadia/NHN

National, February 2021: Noise, the Indian connected lifestyle brand has launched an exciting new campaign – #MakeNoiseforLove and a Limited special Pride edition of Colorfit Pro 3 in VIBGYOR variant. The campaign talks about the clamour that surrounds us each and every day which encourages us to fit in- to behave, look and to love in a certain way but with this campaign, Noise aims to spread the message that love is a thing that connects and brings everyone together. The campaign will go live on social media pages of Noise including Facebook, Twitter and Instagram from 13^th of February and the Noise ColorFit Pro3 Special Pride Edition, priced at an inaugural price of INR 4799/-, will be available from 14^th of February at Noise’s website, Amazon and Flipkart.

As part of the campaign, forerunners from the pride community such Nakshatra Bagwe (actor and an award-winning filmmaker), Namitha Ammu (Actress, Social worker and Miss Trans Star International 2020), Navin Noronha (Comedian) ,Durga Gawde (Artist & Activist) ,Maitrayanee Mahanta (Writer) ,Suresh Ramdas (Mr. Gay India) , Inderjeet Nagi (Fashion Designer), and many influencers like Debendra Nath Sanyal, Mohit Dudeja, Pardeep Sircar and Soumitra, have come forward to share their message of love with the world. With this, Noise not only plans to celebrate love in its true essence but also support it.

Sharing the details on the campaign, Gaurav Khatri, Co-Founder, Noise said, “With our new campaign, #MakeNoiseforLove, we not only aim to celebrate the day of love with pride but, we also want to celebrate the true essence of love by providing a platform to the harbingers of the LGBTQ+ community. The campaign resonates with Noise’s core values as a brand and we are extremely elated to have these heroic voices on board. We are extremely glad to launch Noise Colorfit Pro 3 Special Pride Edition this valentine’s and we are all geared up to #MakeNoiseForLove”

The campaign idea stems from a simple fact that we need to collectively learn to reduce all such clamour and focus on what makes us happy, what is important to us – Our Inner Noise. it’s through this that we can celebrate the Idea of Love and make enough noise around it so that it drowns every other sound.

Noise has recently launched ColorFit Pro3 which offers the Biggest-in-class TruView™ 1.55” Display and is equipped with many contemporary features including SPO2 monitoring, multiple customisable straps and watchfaces, 24/7 heart rate tracking, auto sports recognition with 14 unique sports modes, 10-day battery life, 5ATM water resistance up to 50m and Female Health Care. With the introduction of rainbow strap variant of ColorFit Pro3, Noise supports the love for all.

About Noise:Founded in 2018 by Gaurav Khatri and Amit Khatri, Noise is an Indian aspirational connected lifestyle brand that is changing the way India remains connected. Established with a vision to redefine how India imagines connected devices and, Noise has managed to create a great mark on the market with its impressive line-up of products in the Smart Wearables and Wireless Earphones categories.

As per a recent report published via reputed global industry analysis firm Counterpoint Research, Noise is the second most sold brand for truly wireless (TWS) earphones in 2019 in India. Noise has been listed as one of the top brands on Amazon and Flipkart for four years in a row. Noise has been recognized as India’s No.1 Wearable Watch Brand in 2020 by IDC Worldwide Wearable Device Tracker reinforcing its position as a category leader.