India’s ground-breaking rapper-songwriter Badshah to team up with Zumba(R)
by Prashant Kapadia/NHN
Zumba® will bring Badshah’s unique sounds to fitness fans in 186 countries
India’s urban music phenomenon Badshah and Zumba® Fitness, the world’s largest branded fitness programme, announced a global collaboration on music and choreography. Badshah will be Zumba®’s first partnership with an Indian artist. The creator of Zumba®, Beto Perez, has been in Delhi this week, with Badshah making a guest appearance at his Zumba® Masterclass earlier today and entertaining the crowd with Aastha Gill and their hit track Buzz. The two then confirmed that they intend to collaborate before the end of 2018. The collaboration will see Badshah’s signature sounds getting bespoke choregraphy and being distributed to Zumba® instructors across the globe. 15 million people take Zumba classes every week in 186 countries.
Beto Perez, Creator of the Zumba® Program said, “As soon as I heard Badshah’s music I thought : ‘This is a guy I want to work with’. Badshah’s music deserves to be heard all over the world and we’re going to make that happen in Zumba® classes.” Badshah commented, “I love Zumba®’s passion for music and look forward to collaborating with Beto and his team to get people all over the planet moving to my beats.” Over the years, Zumba® has become a music force to be reckoned with and has partnered with some of the world’s biggest stars to incorporate high-energy music into their popular fitness routines. Just this year Zumba® has added superstars Jason Derulo and Meghan Trainor to a long list of collaborations with major acts including Shakira, Maluma, Shaggy, Claudia Leitte, Pitbull, Wisin, Yandel, Don Omar, Luis Fonsi, Lil Jon and Daddy Yankee. The brand creates an immersive experience for consumers – it’s not just about discovering and listening to new music, it’s about engaging with those rhythms, being expressive and owning the dance floor.
“Zumba® is experiencing explosive growth in India. Dancing is second nature in this market and the idea of dancing to get fit really resonates. We have been bringing Zumba®’s Latin sounds to India for several years so it feels right to now be able to share Badshah’s remarkable talent with Zumba® fans across the rest of the globe.” said Dave Sibley, Managing Director, Zumba® Fitness, Europe, India and Russia
About Zumba® Fitness, LLC
Founded in 2001, Zumba® is the largest branded fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries. Known as “exercise in disguise”, Zumba® blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. In addition to its original Zumba® program, the company offers 10 Zumba® specialty classes– from aquatic-based to those specifically designed for active older adults and children. In 2016, Zumba® launched its first non-dance, high intensity workout STRONG by Zumba®, where music acts as the main motivator. The Zumba® lifestyle is rounded out by the company’s many consumer product offerings, including DVDs, video games and original music, activewear and footwear and interactive Fitness-Concert™ events. For more information about Zumba’s programs and products, or to find a live class, visit zumba.com. Visit the ZLife blog and follow us on Facebook and Instagram.
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