India’s Biggest hip-hop Dance Festival, Conceptualized by OML, Breezer Vivid Shuffle

Mumbai, September, 2019: After touring 10 cities across the country and with an international round in Bangkok, India’s biggest hip-hop dance festival, conceptualized by OML, Breezer Vivid Shuffle, concluded Season 3 with a smashing finale last night on 21^st September at Famous Studio, Mahalakshmi, Mumbai. Varun Dhawan, Breezer Vivid Shuffle’s Ambassador and fellow hip-hop enthusiast, announced Bfab Crew as the winners of Crew Showcase category of Season 3, along with winners Eshwar Tiwari AKA Bboy Wild Child (Breaking category) and Neeraj (popping category). The winners bagged a cash prize, the highest for any hip-hop dance festival in India, the chance to go to an international dance festival, the opportunity to feature in an exclusive music video alongside Varun Dhawan, and the chance to perform at BACARDÍ NH7 Weekender, the happiest music festival.

Finalists this year included 16 participants (breaking), 16 participants (popping), 64 participants (crew showcase) featuring entries from Dubai, Philippines and Thailand. This year, the festival saw 7 regional rounds including 1 international round, 20 workshops, 10 after parties and 1 grand finale!

“It feels amazing to have been part of India’s ultimate hip-hop dance platform for the third time. It’s crazy to see how Breezer Vivid Shuffle and the contestants keep upping their game with each year. There is so much talent out there which often goes unrecognised. This is a platform where they can express themselves and live their passion in colour, with their crazy and fun moves. Big shout-out to Breezer and OML and kudos to all the contestants once again!” said Breezer Vivid Shuffle Ambassador Varun Dhawan. This year, the festival witnessed participation from nearly 1500 number of participants across the country and around the world. Nearly 5000+ hip-hop lovers converged at their workshops and afterparties throughout, which featured names like Melvin Louis, Himanshu Dulani and Sagar Bora, Naezy, Gullygang, Malfnktion, Incink Records and Gully Gang Records, etc.

“Three years ago, when we started out with Breezer Vivid Shuffle, our objective was to help provide recognition to budding hip-hop artists in the country. After yet another phenomenal year and the response we’ve got from the regional rounds and cypher editions, I believe we have been successful in achieving what we aimed for. We’re grateful to have had some of hip-hop’s biggest names working with us throughout the season to give this platform and its artists the recognition they deserve. The festival went international this year and we look forward to expanding it more with the future editions of Breezer Vivid Shuffle.”, said Anshuman Goenka, Marketing Head, Bacardi India. “Sending out a lot of respect to the dancers/artists who have been a part of Breezer Vivid Shuffle over the last three years. I’ve seen massive growth in the community and we will continue to develop more talent to make a mark in the global hip hop scene.” said Raashi Sanghavi, Festival Director, Breezer Vivid Shuffle, OML.

It was a truly grand finale with terrific performances by global dance champions Kings United, electronic artist Yung.Raj, and desi hip-hop collective Swadesi. The finale also showcased performances by international artists such as Kid David from Step Up 3D, Rashaad Hasaani Pearson and Emmy Award winner – Hok.  The competition was launched earlier this June in Mumbai, with an exclusive secret cypher party hosted by Varun Dhawan, which saw crazy, fun moments with the best of the hip-hop community.

About Breezer: Breezer is a proud globally loved brand from the House of BACARDÍ, the largest privately held spirit’s company in the world, which produces and markets internationally recognised spirits and wines and with over 157 years of experience. Breezer has grown rapidly since being introduced into the Indian Market. Breezer offers the Indian millennial generation convenient colourful coolers in six refreshing flavours: Jamaican Passion, Orange, Cranberry, Blackberry Crush, Lemon Splash and Blueberry. With its colourful outlook on life, the brand strives to inspire its fans to enjoy life and seek ‘fun’ every day and ultimately, ‘Live Life in Colour’.

About Bacardi Limited: Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 157 years ago in Santiago de Cuba, family owned Bacardi Limited currently employs more than 7,000, operates more than 20 production facilities in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow us on Twitter @BacardiLimited or Instagram @BacardiLimited1862.

LIVE PASSIONATELY. DRINK RESPONSIBLY. BACARDÍ, AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDÍ & COMPANY LIMITED. BACARDÍ, THE BAT DEVICE AND OTHER MARKS RELATED TO BACARDÍ GROUP PRODUCTS QUOTED IN THIS PRESS RELEASE ARE TRADEMARKS OF BACARDÍ & COMPANY LIMITED OR OF OTHER SUBSIDIARIES OF BACARDÍ LIMITED.

About OML: OML is a global, artist-first company that creates intellectual properties (IPs) for content platforms, live entertainment and brands, that have become synonymous with pop culture in India and across the world. OML’s global creator network spans 200+ artists across genres and across 20+ countries.

Working at the cross-section of content, talent representation and live experiences, OML has produced promoted and presented sold out tours in India and abroad for some of India’s biggest entertainment properties, from BACARDÍ NH7 Weekender (described by The Guardian as “India’s answer to Glastonbury”) to Breezer Vivid Shuffle (India’s largest hip hop festival) and LOLstars and Headliners in comedy. They have also produced 200+ hours (3.6Bn minutes watched) of memorable and iconic online properties, series, standup comedy specials and content pieces across genres for television and various multimedia platforms such as Sound Trippin’, The Dewarists, Comicstaan, Laakhon Mein Ek, Pushpavalli, Chacha Vidhayak Hai Humare and Queens of Comedy.

OML works with a wide range of brands (BACARDÍ, YouTube, Cadbury’s 5-star, Britannia, RedBull, Levi’s, FlipKart, Amazon to name a few) and creators including 150+ YouTube stars and some of the biggest independent comedy acts, dancers, writers and storytellers in the country including Zakir Khan, Kanan Gill, Kenny Sebastian, Kaneez Surka, Sumukhi Suresh, Prashasti Singh, Sidin Vadukut and Melvin Louis amongst others.