HAIQU Luxury Quartz Surfaces Brand adds new production capacity of 4 million per annum, eyes for Indian Market
by Prashant Kapadia/NHN
Mumbai, 06th November 2019: HAIQU, an engineered quartz surfaces brand, today unveiled the world’s largest seamless quartz slabs in Mumbai, India. Quartz is one of the hardest materials on the planet. Engineered Quartz surfaces use a scientifically calibrated mix of natural substances like quartz grains with resin to create a non-porous, super-strong material that can be developed in different colors, patterns, textures, and finishes.
With a unique studio-led approach of manufacturing, Haiqu is creating fashion-inspired collections of Quartz Surfaces and the idea of Haiqu as a fashion brand for architectural material was conceived and brought to life by its two young co-founders, Siddhant Lunawath (23) and Saumya Gattani (21). Both the founders spotted a gap in the architectural surfaces market and decided to explore the opportunity of creating a global brand that focuses on collaboration between the best in design and the finest technology.
“Quartz is a new-age product that is stronger, more hygienic, and more eco-friendly than natural stones like marble & granite. Quartz has now become the most popular choice worldwide for modern kitchens and bath spaces in both residential & commercial projects. Engineered Quartz surfaces use a scientifically calibrated mix of natural substances like quartz grains with resin to create a non-porous, super-strong material that can be developed in different colors, patterns, textures, and finishes”, said Ms. Saumya Gattani, Co-Founder, HAIQU.
While other Quartz brands create smaller slabs & tiles in basic colors, Haiqu has added design, colorful patterns, and has even matched natural Italian marble and granite to create a much-differentiated product offering.
“It will also be collaborating with a prominent designer to release a signature collection in early 2020”, further she added.
“Being non-porous, engineered quartz is the perfect choice for kitchens and wet areas as it eliminates any chance of staining or bacterial growth. Its extreme hardness makes it scratch-resistant, unlike marble & granite that is very prone to scratches, blemishes and stains, said Mr. Siddhant Lunawath, Co-founder, HAIQU.
We have two production lines with a production capacity of 5 million sqft. The total production capacity will be 7.5 million sq. ft. Out of which we are targeting 4 million for the Indian market. We will open a distribution centre in all metro cities in the first 3 months & next 6-12 months in all A category cities will be covered. We will gradually add more production lines looking to the demand”, further he added.
About Haiqu: Haiqu is a brand over three years in the making, with an investment of over USD 11 million to establish a state-of-the-art, globally benchmarked production setup in Udaipur, India. The finishing plant uses specialized Italian machinery by Breton to deliver premium polish to the quartz surfaces.
Haiqu has previewed its collections in Europe and the United States, and has already pre-sold 4.5 million square feet of a product worth over USD 20 million.
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