• Corporate / Business TECHNOLOGY

Haier Introduces all New Spacious Four-Door Bottom Mounted Refrigerator in India

• Prashant Kapadia
• May 18, 2019

by Prashant Kapadia/NHN

• Industry’s First four-door Bottom Mounted Refrigerator (BMR) comes with 100% refrigerator option; allowing users to convert the freezer section completely into a refrigerator

• The spacious four-door refrigerator is designed with no wall partition to leverage maximum storage capacity

New Delhi, May, 2019: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, today announced the launch of a new revolutionary industry-first innovation in its Four-Door Bottom Mounted Refrigerator (BMR) range with 100% refrigerator option.

Understanding the current requirement of consumers in terms for bigger storage capacity in the refrigerator section in side by side category, Haier has introduced its new four-door series with 100% refrigerator option as an ultimate solution to help consumers optimize space efficiently. Designed with toughened and wider glass shelves, the refrigerator doesn’t consist of a wall partition in the refrigerator section which provides more space and convenience for users to store the items in an organized manner.

This state-of-the-art and sleek range of bottom-mounted refrigerators come in a premium glass door finish and feature a digital control panel that gives users easy access to control the temperature and other settings. Not only this, the new refrigerators operate on Twin Inverter Technology that enables both compressor and fan motor to work on the inverter, which leads to optimum cooling retention in the refrigerator and ensures the food stays fresh for a longer duration. The model comes equipped with Dual Fan technology with separate cooling fans for both refrigerator and freezer, along with a fruit and vegetable crisper that helps in maintaining high freshness level both in the refrigerator and the freezer; keeping fruits and veggies fresh for a longer period of time.

With the freezer section mounted at the bottom and refrigerator section at the top of this refrigerator, Haier Bottom Mounted Refrigerators (BMR) have helped in reducing bending of users by 90% as compared to conventional top mount refrigerators. The new four-door refrigerator with India’s first 100% refrigerator option (in its segment) comes with built-in smart sensors and conversion which helps in automatically adjusting the refrigerator’s cooling temperature, further assisting in smart cooling as well as effective energy consumption.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances India said, “With the launch of our new four-door BMR with 100% refrigerator option, we are expanding our range with an innovative solution for customers who are aspiring to upgrade to a high-end top mount, side by side or a bottom mounted refrigerator for more storage space. Haier has aesthetically designed this product with superior functionality, features and lustrous design that will fit perfectly not only in kitchens but also complement the living rooms of our consumers. We at Haier are constantly looking at combining innovation with advanced technology to deliver optimal performance to our customers.” 

The new refrigerators also come equipped with super cool and freeze options giving users the access to certain items in the refrigerator and freezer with just a touch of a button. They also come with technologically advanced features such as holiday & fuzzy logic function that helps in controlling the temperature settings while the user is away on holidays. This enables the refrigerator to keep the freezer section on as usual and sets the refrigerator section at 17 degrees Celsius to avoid unpleasant odour when not in use for a longer duration. Moreover, for better visibility and accessibility, the refrigerator is fitted with top LED lights that ensure every corner inside is brightly illuminated.

The new Haier four-door 100% refrigerators (HRB-550KG and HRB-550CG) come with an exclusive offer of 10 years’ warranty on both the compressor and fan motor. These new refrigerators are now available across India at an MRP of INR 1,20,000.

ABOUT HAIER INDIA :Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP :Haier is the world’s leading home appliance provider, with global revenues amounting to US$ 30.3 billion and profits of US$ 2.89 billion in 2015. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last ten years by Euromonitor International*, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 21 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.