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Colgate India partners with Robin Hood Army for #Mission5
This Independence Day, to serve 5 million people across the Country
by Prashant Kapadia/NHN
Mumbai, August 13 2019: Colgate-Palmolive (India) Limited, the market leader in Oral Care in India, has joined hands with Robin Hood Army, the volunteer-based organisation, for its #Mission5 campaign this Independence Day. Robin Hood Army is a zero-funds organisation that works to serve the surplus food from restaurants and communities, to the less fortunate. The week-long national effort of #Mission5, which began on Saturday, 10th August will continue till the Independence Day, with an aim to serve 5 million people, across 500 villages with dry food supplies.
As part of the partnership, Colgate will provide Colgate Strong Teeth toothpaste packs, reiterating the company’s commitment to contribute meaningfully to communities. The campaign will reach out to people across 12 major cities in India including Delhi, Mumbai, Kolkata, Chennai, Lucknow, Chandigarh, Jaipur, Bhubaneswar, Ahmedabad, Pune, Thrissur and Vijaywada. In line with Colgate’s mission to ‘Keep India Smiling’, this partnership with Robin Hood Army, is yet another small but significant step to create a positive impact in the lives of people.
About Colgate-Palmolive (India) Limited: Colgate-Palmolive (India) Limited is the market leader in Oral Care in the country. The company manufactures and markets toothpastes, toothpowder, toothbrushes and mouthwashes under the ‘Colgate’ brand, and a specialized range of personal care products under the ‘Palmolive’ brand. Colgate has been ranked as India’s #1 Most Trusted Oral Care Brand for the eighth consecutive year, from 2011 to 2018, by The Economic Times- Brand Equity -Most Trusted Brands Survey, conducted by Nielsen. Colgate has been ranked as the Most Trusted Oral Hygiene Brand by TRA’s Brand Trust India Study Report for the ninth consecutive year, from 2011 to 2019. For more information about Colgate’s business and products, visit www.colgatepalmolive.co.in
