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CLUB FACTORY DEBUTS INDIA MARKET CAMPAIGN WITH SUPERSTAR RANVEER SINGH AND MISS WORLD MANUSHI CHHILLAR
Signs the fashion icon, Ranveer Singh as the Brand Ambassador of the brand’s e-commerce fashion apparel segment
Also ropes in Miss World 2017 Manushi Chhillar as its brand ambassador
by Prashant Kapadia/NHN
Mumbai: Reinforcing the bond and connect with the millennials across the country, Club Factory, a leading e-commerce company, today unveiled its India market brand campaign “For the Brand called YOU” featuring the versatile Bollywood superstar and youth icon Ranveer Singh and the gorgeous Miss World 2017 with a strong sense of fashion Manushi Chhillar. Well known for his fashion forwardness and edge of adding his individual panache to create unique style statement, the bold and biggest youth icon of India today, Ranveer Singh, in his ambassador role will communicate about Club Factory’s fashion philosophy and introduce more unique fashion selections online into Indian audience.
“There are strong synergies between Club Factory and Ranveer’s inherent sense of style and effortlessly cool persona as well as the ever graceful Manushi Chhillar. Ranveer is a fashion icon and someone who makes head-turning style statements. There is no one better than him to relate to fashion forwardness in India presently. We are positive that Club Factory’s association with both the fashion icons will hit the right chord with our customer and strengthen the brand’s core attributes,” said Vincent Lou, founder and CEO of Club Factory.
Ranveer Singh says, “I’m glad to be associated with Club Factory which provides fashion products online for all and truly defines my sense of style. Club Factory is sure to be a hit with the youngsters with its range of apparels on offer online.”
The campaign involving the two youth icons goes on air on July 7, 2018. It is being unveiled with a powerful 360-degree outreach and engagement plan on diverse media platforms, including English news, infotainment and in the digital arena. Created exclusively for the Indian market, the campaign brings in freshness, dynamism and energy to Club Factory. The TV campaign opens with the stunning on-screen pair deep diving into the Club Factory mobile app as their preferred one-stop shop for their stylish yet fashionable look at an unbeaten factory price.
Club Factory today is ranked amongst the top e-commerce platforms in India. In a span of one and a half years, the company has created a worldwide user base of more than 70 million with 40 million coming from India alone. “India is our most important market currently and our relationship with the country has grown consistently over the last one year. Establishing our commitment to the Indian market, our new campaign captures insights of today’s generation perfectly well and draws on their quest for trendy fashion at unbeatable factory prices,” added Vincent Lou.
Miss World 2017, Manushi Chhillar after being appointed as the brand ambassador said, “It feels great to be a part of the Club Factory family and I am extremely delighted to be able to represent a brand that appeals to the youth and personally is synonymous to my fashion style which is a mix of comfort and glamour. Club Factory has the potential to reach every nook and cranny, giving young women easy access to affordable glamour.” With an aim to be the “Google of products” Club Factory offers a great selection of modern, trendy products ranging from apparels, shoes, jewellery, home décor, handbags, beauty products to appliances. The company is amongst the first e-commerce entities to offer free shipping and cash on delivery (COD) in India. Club Factory has partnered with five local top-tier logistics players for faster delivery in a little more over than a week.
Club Factory is dedicated to localization to better understand customer needs through its disruptive technology-driven C2M (customer to manufacturer) solution. Powered by this knowledge, the platform offers customers personalized recommendations of selections and helps users make the best choice. In 2017 and 2018, Club Factory closed Series B and Series C funding and raised $20M and $100M, respectively, from top-tier venture capital funds including IDG Capital, Kunlun Capital, Bertelsmann Asia Investment, FreeS Fund, ZhenFund, and others. Club Factory became the leading cross-border e-commerce company with presence in 29 countries worldwide and ranks amongst the top five e-commerce company in 16 countries.
About Club Factory : Club Factory is the leading e-commerce company in India which enables customers to buy modern, trendy and unique items at factory price. The catalogue covers major categories such as apparel, shoes, bags, jewellery, beauty, electronics, home, etc with sourcing from both global upstream factories and local sellers. Club Factory offers customers personalized recommendations of selections and so makes the best choice for global manufacturers.