Central Launches its Wedding Collection
by Prashant Kapadia/NHN
It’s that time of the year again! The wedding Season and NDMPL never cease to surprise us with something new and interesting.Wedding season is here and Central wanted to capitalize on this by showcasing their collection in a fun and interesting way. Central launched its wedding collection through a very interesting and newly launched format called ‘Thumbstoppers’, conceptualized and brought to life by NDMPL.Fun and flirtations, the major expectations of every young heart from a wedding season come alive in these ‘Thumbstoppers’.
These videos convey wedding stories in 10 seconds showcasing its wide range of Wedding and Gift collection. #WeddingTales is a Digital campaign which conveys to the consumers that Central is a one-stop shopping destination for the Wedding Squad.
Natasha Saraogi (Director, NDMPL): “It’s always very exciting and challenging to work on concepts like these, where you have only 10 seconds to give out a compelling message to the audience. We wanted to showcase Central as a one-stop destination for wedding shopping, so we weaved in all the wedding sequences in just 10 seconds in a very interesting storytelling format called Thumbstoppers. Through this campaign, we have set ourselves apart from conventional marketing and tried something new.”
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