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Boost ropes in Jonty Rhodes to train young champions for its online platform – BOOSTCAMP
by Prashant Kapadia/NHN
National: Boost, one of GSK’s leading brands in Health Food Drinks category, has collaborated with world-renowned international player Jonty Rhodes to train sports enthusiasts on its online platform – BOOSTCAMP. Through this platform, sports enthusiasts are trained by their cricketing heroes about various facets of sports.
Boost is ready to host, Jonty Rhodes, who is regarded as one of the greatest fielders in the history of cricket. On Boostcamp, he will be sharing his experience through specially curated training videos on ‘Fielding’, an integral feature of modern-day cricket. The videos that will be rolled out on the online platform, will include modules on catching, fielding inside/outside the circle and running out. Boostcamp was launched with a purpose of inspiring young sports enthusiasts to play a bigger game and enable them to take on bigger and tougher opponents. With this one-of-a-kind initiative, young talent are given tips and tricks on how to improve skills, build stamina, handle tough situations and take the right nutrition by Virat Kohli, MS Dhoni, Rishabh Pant and Shreyas Iyer.
All sports enthusiasts can start their journey by simply registering on www.boostcamp.com and watch & learn from the different training videos by these players.
Excerpts from Spokesperson: Jonty Rhodes on the association said, “I am pleased to be part of such an initiate and a brand that has been inspiring young sports enthusiasts to play a bigger game for decades. Cricket is one of the most loved sports in India and I have had the opportunity to be closely associated with the country and its love for cricket. This will not only motivate the young players but also help them master the various aspects of sports. This is a great step to empower young sports enthusiasts to become champions at sports.”
Welcoming Jonty Rhodes to the Boost fraternity, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said, “Boost has a strong association with stamina, energy and winning spirit. We are delighted to bring on board one of the greatest cricket legends to our Boost family, who perfectly represents the brand’s persona. He brings with him the qualities and experience that made him a game-changer. We look forward to provide every kid with access to learn from one of the best sportsmen in the world.”
About GlaxoSmithKline Consumer Healthcare Ltd: GSK Consumer Healthcare Ltd is a leading player in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 3800 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 800 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business – we call a Fast-Moving Consumer Healthcare (FMCH) company – dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects. GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.