Bhookha Haathi: An Artificial Intelligence Based Nutraceutical Venture
by Prashant Kapadia/NHN
Bhookha Haathi deploys proprietary Artificial Intelligence Software which provides subscription-based personalized health solutions at an affordable cost to consumers who wish to substitute/ replace their existing dependencies on consuming expensive, processed, strong and chemical-based medications to 100% natural compositions based on dried fruits, nuts, herbs, spices, seeds, grains & honey.
Fssai and ISO certified, all products are enriched with vitamins, minerals, electrolytes, antioxidants, and phytonutrients to boost energy, which not only cures many long term and hereditary diseases but at the same time also resolves many nutritional deficiencies and with no side effects at all. With 2 patents under the belt, all products are without any additives, color, artificial flavor and 100% gluten-free which support holistic developmental growth.
Overview of the business stats for Bhookha Haathi
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FY 2019 has seen 4x growth compared to 2018
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Bhookha Haathi operates pan-India through e-commerce platforms; with the rising health awareness, it caters to the needs of discerning customers not only in India but also the USA through a B2C business model
Vision & Mission: Bhookha Haathi was founded with an aim to build alternative foods & health based nutraceutical-tech brand that helped consumers live a healthy lifestyle by offering them home remedy based products which channelize inner healing by detoxing free radicals. Their popular range of proprietary dry fruit and nut-based mouth refreshers are a great alternative to tobacco and non-tobacco based on unhealthy and harmful chewables. The company was founded on the vision to create products that help solve the widespread problem of tobacco chewing that continues to be a prevalent vice in modern India. Bhookha Haathi hopes to eradicate this century-old vice by offering a range of healthy alternatives.
Abhimanyu Rishi, Director, Bhookha Haathi Hospitality Pvt. Ltd. one of India’s first and fastest-growing alternative foods & health based B2B2C nutraceutical-tech company. As the Director of the company, Abhimanyu spearheads the management and growth of Bhookha Haathi, formulating long-term and short-term growth plans to enhance revenue and operations aligning with macro plans of the organization. He has held various management, leadership, and strategic level positions in his past stints with Snapdeal, Tastykhana, and Styletag.
Abhimanyu has a unique ability to assess a company’s existing brand equity and to establish a leadership position driving strategic and exponential growth using traditional and new media capabilities. He has harnessed his networking capability to build strategic alliances, execute profitable & productive business relations and build an extensive client base. During his diversified career, spanning over two decades Abhimanyu has established himself as an innovative marketing stalwart. His entrepreneurial spirit and vast expertise have enabled him to develop a keen insight into eCommerce business management, startup management, and omnichannel sales & marketing.
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