Aza Fashions Unveils ‘ROAR’: A Fierce New Designer Collaboration with Shilpa Shetty Kundra
by Prashant Kapadia/NHN
November 2025, Mumbai: Aza Fashions, India’s leading multi-designerfashion retailer, proudly announces the exclusive launch of ROAR, a bold andempowering designer collection in collaboration with actress, entrepreneur, andstyle icon Shilpa Shetty Kundra.
The Aza X Shilpa Shetty Kundra collection features meticulously crafted piecesthat offer a modern reinterpretation of the saree, seamlessly blending heritagewith innovation, and strength with grace. Designed for women who commandattention and embrace their individuality with confidence, ROAR is acelebration of fierce femininity.
The silhouettes include pre-draped sarees, skirt-sets with saree drapes, drapedkaftans, and classic printed sarees. Balancing softness and strength, the stylesare enriched with animal and botanical prints along with hand-embellisheddetails, making them perfect for the modern woman.
The pieces transitioneffortlessly across occasions, from destination weddings and cocktail soirées tointimate celebrations and red-carpet moments.
ROAR is deeply inspired by Shilpa’s personal aesthetic and the legacy of hermother, a woman known for her unconventional saree styling, often pairingtraditional Kanjeevarams with lycra blouses and experimenting with uniquedrapes. That spirit of experimentation, elegance, and empowerment forms theessence of this one-of-a-kind designer collaboration with Aza Fashions.Describing the collection in her own words, Shilpa Shetty Kundra said, “Mymother has always been my saree muse.
She wore them with boldness,authenticity, and creativity. In creating ROAR with Aza, I’ve reimagined thatspirit into designs that are empowering, glamorous, and easy to wear for everywoman.”This exclusive collaboration brings together Shilpa’s instinctive creativity andAza Fashions’ unwavering commitment to celebrating women and telling theirunique stories through fashion.
“At Aza, we curate fashion that empowers women to express who they are withconfidence and panache. ROAR, our collaboration with Shilpa Shetty Kundraembodies this philosophy: stylish, contemporary, and versatile, crafted forwomen who aren’t afraid to make a statement,” shares Devangi Nishar Parekh,Managing Director of Aza Fashions.
ROAR is not just a collection, it’s a movement that encapsulates what AzaFashions has always stood for: celebrating self-confidence, empowering women,and redefining luxury through innovation and elegance. With silhouettes thatare striking yet breathable, the collection marries glamour with practicalitywithout compromise, encouraging women to move, feel, and expressthemselves freely.Available on the Aza Fashions website, app and Aza stores, the collection will beglobally accessible upon its launch.
Extending its empowering vision withworldwide shipping and a smooth online shopping experience, Aza ensures thatfashion-forward women everywhere can express their inner strength throughthis new collection. This collaboration with Shilpa Shetty Kundra harmoniouslyreflects Aza’s philosophy of blending tradition with modernity, offering a platformfor unique voices in Indian fashion.
About Aza Fashions : Aza is India’s premier destination for luxury fashion, curating the finest inbridal, couture, and ready-to-wear collections for men and women. Founded byDr. Alka Nishar and helmed by Devangi Nishar Parekh, Aza showcases leadingdesigners like Anamika Khanna, Tarun Tahiliani, and Rimple & HarpreetNarula, Amit Aggarwal, and Seema Gujral, as well as trending labels andemerging talent discovered by Aza. With 13 boutiques across Mumbai, Delhi,Hyderabad, Kolkata, Ahmedabad and Surat, as well as a global e-commercewebsite and App, Aza offers personalized styling, seamless service, andworldwide shipping to over 75 countries—bringing Indian craftsmanship to aglobal stage. In 2025, Aza expanded into fine lab-grown diamond jewellery, withthe launch of the brand Araiya by Aza
.For more information, visit: www.azafashions.com