AXN, MARRIOTT COME TOGETHER TO LAUNCH FOOD REALITY SHOW
by Prashant Kapadia/NHN
MUMBAI: Sony Pictures Networks India’s (SPNI) English entertainment channel AXN and Marriott International, the largest hospitality chain in the world, have joined hands to launch a unique culinary show ‘AXN Ultimate Cook-Off – The Marriott Challenge’.The show, which premieres on 12 October, will be a nail-biting, high-stakes, head-to-head faceoff between four celebrated chefs from various brands within the Marriott portfolio.
The contestants will display their skills through different culinary challenges and will be scored on their versatility, proficiency and creativity. The winning dish will make it to the menu of more than 100 Marriott International hotels across India. Chef Toine Hoeksel, Senior Culinary Director, Asia Pacific, Marriott International, who leads more than 30 brands under the Marriott family, visited India to judge the cook-off. Other judges included Chef Himanshu Taneja, Culinary Director, India, Marriott International and famed actor-cum-producer, Chitrangda Singh.
Additionally, Marriott International Inc. will be the presenting sponsor for the much-awaited Top Chef Season 14, scheduled to air this month on AXN – Mon-Fri, 9 pm.
Marriott International Area Vice President, South Asia Neeraj Govil said, “At Marriott International Inc., we aspire to be leaders in every aspect. Culinary experiences always have and will continue to drive focus for us. This association gives us yet another platform to showcase our cooking styles, abilities and innovations in the F&B domain while offering diverse, culinary experiences of the highest standards and celebrating the progressive culinary talent of our Chefs across Marriott.”
SPNI Business Head, English Cluster Tushar Shah said, “Innovation and differentiation are at the core of everything we do. AXN’s Ultimate Cook-Off – The Marriot Challenge is another such initiative, which is inspired by people’s love for food. The common passion for food between Marriott International, AXN and Chitrangda Singh is what makes this association so special.”
Chitrangda Singh, Actor and Co-Judge, “I am honoured to associate with Marriott International and AXN – two highly-respected names in the country, and the world over. This association gives me a chance to truly explore my passion for food, as the chefs whip up their magic and produce sensorial delights. I also look forward to making my very first tie-up with AXN a memorable one.”