AU Small Finance Bank introduces Concierge Services forAU ivy and AU Eternity Customers
by Prashant Kapadia/NHN
Mumbai, April , 2025 – AU Small Finance Bank (AU SFB), India’s largest small finance bank, has announced the launch of an exclusive Concierge Service for its premium banking programs – AU ivy and AU Eternity. These bespoke banking programs aim to provide best in class curated services that go beyond banking for the AU SFB’s affluent clients.
With this offering, AU SFB reinforces its commitment to delivering differentiated value and personalized service that goes beyond traditional banking.
AU ivy and AU Eternity Redefine Banking with Bespoke Privileges for UHNI Clients:
Ø Global Travel & Luxury Stays – Exclusive partnerships for seamless domestic and international travel, including luxury hotels and villas.
Ø Overseas Education Support – Comprehensive assistance for students, from research and planning to pre- and post-departure support, in collaboration with trusted partners.
Ø Dining Privileges – Access to premium dining offers and bespoke culinary experiences through preferred partners.
Ø Airport Services – Complimentary domestic cab transfers, premium lounge access, and personalized meet & greet services for a hassle-free travel experience.
Ø Golf Benefits – Entry to premier golf courses via trusted service providers.
Ø Shopping & Gifting – Special offers with luxury brands, invitations to exclusive store launches, and access to limited-edition products.
Ø Luxury Privileges – Access to high-end experiences, including private sessions with celebrity chefs and mixologists, limousine pick-ups, yacht charters, and more.
Ø RSVP Events: Invitations to prestigious events, including sit-down dinners, cookout evenings, and private screenings.
Ø Digital Solutions – Cutting-edge digital banking services tailored for UHNIs.
Uttam Tibrewal, Executive Director & Deputy CEO, AU Small Finance Bank said, “We are happy to introduce Concierge Servicesfor customers of AU ivy and AU Eternity banking programs, bringing an array of exclusive lifestyle privileges to our clients. It is our attempt to make the experience fuller and bring the best luxury services to our UHNI clients. Our goal is to provide a seamless and personalised experiences that goes beyond banking to our esteemed clientele. We are confident that our customers will enjoy unparalleled access to luxury experiences and services.”
AU SFB continues to strengthen its commitment to innovation and customer-centric banking, ensuring that the members receive unparalleled services that align with their distinguished lifestyle.
About AU Small Finance Bank:AU Small Finance Bank Limited (AU SFB) is a scheduled commercial bank and India’s largest small finance bank, having established itself as a leader in inclusive banking since commencing operations in April 2017. Founded in 1996 by first-generation entrepreneur Mr. Sanjay Agarwal, AU SFB boasts a 29-year legacy of serving rural, semi-urban, and urban customer segments with a deep understanding of their financial needs.
The Bank operates a sustainable business model, offering tailored credit solutions to unserved and underserved retail and MSME sectors while providing comprehensive banking services to deposit and branch banking customers. AU SFB has a strong technology-driven presence with innovative digital offerings such as 24×7 Video Banking, AU0101 Digital Bank, credit cards, personal loans, UPI QRs, merchant lending, WhatsApp Banking, and AI-powered chatbots.
With a vast network of 2,400 banking touchpoints across 21 States and 4 Union Territories, AU SFB serves over 1.1 Crore customers with an employee base of 49,000+ professionals. As of December 31, 2024, the Bank holds Shareholders’ Funds of ₹16,602 Crore, Deposits of ₹1,12,260 Crore, Total Loan Portfolio of ₹1,08,921 Crore, and a Balance Sheet size of ₹1.43 Lakh Crore+. The Bank enjoys high investor confidence and is publicly listed on both NSE and BSE.
AU SFB consistently maintains a strong external credit rating, currently rated ‘AA/Stable’ by CRISIL Ratings, ICRA Ltd., CARE Ratings, and India Ratings, while its Fixed Deposits carry a ‘AA+/Stable’ rating from CRISIL Ratings.