ANASTASIA BEVERLY HILLS, #1 U.S. Brow Brand, NOW ALSO AVAILABLE ON NYKAA IN INDIA
Entire range of Anastasia Beverly Hills added to Nykaa Beauty portfolio
by Prashant Kapadia/NHN
Anastasia Beverly Hills, the iconic Brow and Cosmetics brand forayed into the country in 2020. The brand is available on http://Boddess.comand on Sephora, online & offline both.
This cult-favourite beauty brand is now rolling from strength to strength in the Indian market with its upcoming launch on Nykaa – one of India’s biggest e-tailers. By featuring the brand under its beauty portfolio, Nykaa is all set to welcome all beauty-buffs to shop for some of the internationally bestselling products from the entire range of Anastasia Beverley Hills’ brow and makeup products and tools. Offering its wide range of products in the price range of INR 1200– INR 6000, Anastasia Beverley Hills is thrilled to cater to the Luxe audience of Nykaa and equally hopeful of driving more traffic by attracting more customers.
The two decades old cult Brow and Makeup brand – Anastasia Beverly Hills was started by Anastasia Soare with Beverly Hills flagship salon in 1997. She ignited ‘Brow Revolution’ in the beauty industry with her patented Golden Ratio® Eyebrow Shaping method, an exceptional theory of bringing balance, symmetry and proportion to each individual’s face and even debuted on Oprah demonstrating the same in 1998. The brand later ventured into the color makeup line and brought an evolution with their contour, face palettes and vivid Norvina range. From a journey as an aesthetician to leading the innovation of brow business to great inventions, Anastasia Beverly Hills currently is celebrated internationally by renowned global personalities.
At the expansion, Ms. Sanjali Giri, Vice President – International Brands, House of Beauty, quotes, ‘It has been an incredible journey for the brand in India and the response has been outstanding till now. We are very thankful to our consumers for receiving the brand with so much love. It is our endeavour to reach out to our consumers and I am happy to announce that Anastasia Beverly Hills will now be available on Nykaa. We are very excited about taking the brand’s journey to the next level with this partnership.”
Anastasia Beverly Hills is a cruelty free brand that features a prestige range of Brow products, Face Palettes, Contour Kits, Eyeliners and more. The products can now be availed on Nykaa online and stores.
About Anastasia Beverly Hills:Anastasia Beverly Hills was founded on Anastasia Soare’s unique application of the Golden Ratio in creating balance and harmony. Inspired by the ancient principles of Divine Proportion, Soare developed the patented Golden Ratio Eyebrow Shaping Method and patent-pending Golden Ratio Contouring Method to enhance and accentuate each individual’s unique facial features. These timeless pillars of aesthetic proportion are behind every aspect of the brand — from the core Brow collection and signature services to the cult-classic Contour line and new color makeup launches. As a leading beauty innovator for over two decades, Anastasia Beverly Hills is at the forefront of industry trends while remaining true to its core.
Previous Article