Finest Tea Flavor in the World: Samaara Tea
By Prashant Kapadia/ NHN
Samaara Tea is a premium tea venture by Jivraj Tea Company, Bhagal, Surat. They offer a range of premium tea blends that are sure to excite your taste buds. Samaara exports Assam’s finest tea blends to over 25 countries worldwide. It has been serving premium tea for the past 3 years and has been able to make its presence felt globally, given the quality products that they deliver! They aim to make Samaara available in every country, and let people indulge in its great flavours!
The brand was the result of a lot of traveling & looking at the increasing demand of Tea across the world, irrespective of the socio-economic group. Tea being an inexpensive beverage & consumed by all, Samaara was launched to deliver a beautiful symphony of textures to tea lovers across the world. With its diverse flavours and great taste, Samaara wants to be a pioneer in the tea industry, just like it’s parent company, Jivraj Tea.
Samaara delivers a strong taste & aroma like no other tea brands! It has an appealing packaging also that was specifically designed with vibrant colours, keeping in mind it’s young demographic! Samaara is made from Assam’s finest tea blends, one sip of this tea should be enough to remind you of the gardens of Assam! All in all, their exquisite quality & exceptional taste is what sets us apart from our competitors!
The current business model used is of a D2C brand in order to streamline the buying journey and this allows them to retain full control of the manufacturing, marketing, and distribution of our products.The key to success is to understand that consumers still want what they have always wanted: quality and convenience.
Samaara serves the finest and strongest tea, which is underlined as the strength behind making a strong decision in all of Samaara’s digital campaign messaging sent across so far. With an objective of providing the strongest tea which eventually results in having a kadak soch, Samaara wants to establish the fact of consuming strong tea, which is largely expected in the Indian market. To conclude, the whole idea is all about how anyone’s day is incomplete without a strong & refreshing cup of tea.