Vigo Video and VOOT launch ‘Vigo Comedy Mahasabha’
by Prashant Kapadia/NHN
A Mega Comedy Talent Hunt Show to discover India’s Comedy Capital
A VOOT Studio creation, the show will be hosted by ace comedian Paritosh Tripathi
Delhi: Vigo Video, India’s fastest growing short-video platform, announced the launch of a unique comedy talent show, Vigo Comedy Mahasabha. A hunt for the Comedy Capital of India, the show will feature 12 promising Vigo comedy creators on India’s second largest video-on-demand platform- VOOT. The 12 creators will be pitted against each other to win the coveted title for the State they represent. The 4 episode show beginning Jan 2020 will be hosted by popular comedian Paritosh Tripathi. With over 20 million monthly active users, Vigo Video empowers users to share ‘real’ stories from their daily lives as well as connect with a like-minded community of similar people.
“Vigo Video brings Indians together through entertaining and heartfelt visual stories. We are excited to launch Vigo Comedy Mahasabha in partnership with VOOT, where users will create content on one of our most popular categories – Comedy. Our endeavour is to give a platform to our comedy creators to reach a large audience and also determine the Comedy Capital of India,” said Ashray Sachdeva, Head of Marketing, Vigo Video. Speaking about the show and partnering with Vigo, Akash Banerji, Head-AVOD business, VOOT said, “We are happy to partner with Vigo to bring to life this new show. Our focus at VOOT Studio is to curate interesting brand solutions for advertisers that allow them to connect with their right audience effectively and seamlessly, delivering on their brand story. We are sure that the new show crafted by the VOOT Studio team for Vigo will ensure that the brand continues to scale new highs of popularity and reach.”
Vigo Video is an engaging platform for the next generation of storytellers and connects with like-minded users sharing similar interests. Within a short span of time, the brand has transformed into a community building and relationship moulding platform, and created a strong and unique identity amongst users.
About VIGO VIDEO: Vigo Video is India’s fastest-growing short-video platform, connecting real people with real stories from their community. Vigo Video brings Indians together through entertaining and heartfelt visual stories, brought to life through professional editing tools, creative stickers, awesome filters and special effects. With its India headquarters based in Mumbai, Vigo Video is available on iOS and Google Play Store. https://vigovideo.in/vigo-video-app-download/
About VOOT: VOOT is India’s second largest digital video-on-demand streaming service from the house of Viacom18. With a content library of more than 65,000 hours across Viacom18’s network content, exclusive content around network shows and VOOT Originals, the platform caters to varying needs of discerning audiences across segments. With over 80 million monthly active users, VOOT is the most engaged platform in the ad-supported service space. VOOT continues to take the leadership mantel on innovation, across content, technology and marketing initiatives, aimed at providing an immersive experience to its users.
Previous Article