• Corporate / Business Lifestyle TECHNOLOGY

Fujifilm India Expands Its Range of Mirrorless Digital Cameras with an all new Different Breed ‘Fujifilm X-Pro3’

• nationalherald
• December 10, 2019

A strong yet lightweight titanium which provides portability and durability with premium quality

Comes equipped with “CLASSIC Neg” Film Simulation mode which simulates color negative film used for everyday snapshots

Available in three colors with additional Duratect surface-hardening technology for extra toughness and premium finish

by Prashant Kapadia/NHN

New Delhi, 10^th  December 2019: Fujifilm India Private Limited, a pioneer in imaging technologies, announced the launch of FUJIFILM X-Pro3, in India. The new addition to the X Series range of compact and lightweight mirrorless digital camera offers an outstanding image quality with Fujifilm’s proprietary color reproduction technology. The Fujifilm X-Pro3 is the first digital camera to use strong yet lightweight titanium to achieve advanced portability and durability, making it easier than ever to enjoy photography with premium image quality. It comes with back-illuminated 26.1MP “X-Trans” CMOS 4” sensor and “X-Processor 4” image processor engine that ensures the right level of performance and image quality to the user.

Adding to these features, X-Pro3 has the “Advanced Hybrid Viewfinder”, the world’s only viewfinder that can be switched between optical viewfinder (OVF) and electronic viewfinder (EVF). The EVF uses a bright and high-resolution 3.69-million-dot organic EL panel for enhanced visibility. Its evolved algorithm enables the camera to realize fast and accurate phase-detection AF at the minimum luminance of -6EV, which is close to pitching darkness. It additionally comes with Fujifilm’s unique Film Simulation function with the new “CLASSIC Neg” mode which simulates color negative film traditionally chosen for snapshots of day-to-day scenes, so that users can enjoy high-quality photo with versatile tonal variations.

Speaking about the launch, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said, “As a means of visual communication and expression, photography has gained a lot of traction among users. We at Fujifilm have been consistently working towards innovating the imaging culture across countries. With an intent to further grow the photography industry in India, we always strive to introduce technology that reinforces our capabilities, while allowing our consumers to effortlessly click and share. With the launch of X-Pro3, we aim to enable photography enthusiasts to explore limitless possibilities in the photography world.”

Elaborating about the product, Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India Pvt Ltd, said, “As one of the leading imaging brands in the country, it is our constant endeavour to nurture the emerging photography culture in the country. The newest addition to the X-series line-up of compact and lightweight camera, X-Pro3 offers a premium quality design with beautiful tone and texture of the images produced. With the launch of X-Pro3, we aim to never stop innovating and refine the definition of pure photography with its hybrid viewfinder and document the world we live in today.”    

Fujifilm has evolved its “X-Pro Series” by launching the Series with the FUJIFILM X-Pro1 and X-Pro2. Defining the purpose of photography as freezing a moment in time, “PURE PHOTOGRAPHY”, with its hybrid viewfinder, the X-Pro3 enables photographers to encounter subjects at various places, to help document the world we live in today. With this latest addition, the company aims to strengthen its foothold in the Mirrorless Segment and continue to provide everyone the splendor of photography and the joy of taking photos. The model will be supported with 64GB UHS II SD Card.

The camera will be available in three colors and the X-Pro3 Black in color will be available for sale today towards and the other two colors from January 2020.

Model	Color	MRP	Availability
X-Pro3 (Body)	Black	1,55,999/-	Available
	*Duratect Black	1,73,999/-	Available in January 2020
	*Duratect Silver	1,73,999/-	Available in January 2020

Main product features

(1) Fujifilm’s first digital camera made of titanium for exceptional portability and durability

• This is Fujifilm’s first digital camera whose exterior is made of titanium, making it lightweight, strong and resistant to corrosion. The internal framework of the camera body is made of robust yet highly rigid magnesium alloy for exceptional portability and durability.

• The X-Pro3’s sophisticated design brings out the appeal of titanium’s beautiful tone and unique texture to the maximum. It comes in three color variations, namely the “Black” using quality coating for dignified appearance, as well as the “DR Black” and “DR Silver”, which have the surface-hardening technology called Duratect™ applied to achieve strong scratch resistance*4 and appearance of premium elegance, making the camera an absolute pleasure to own.

• The weather resistant structure is sealed in 70 places of the camera body provides dust and water resistance. The camera is also capable of operating at temperatures as low as -10°C, allowing field photography in the toughest of the shooting conditions.

• *4Achieving the Vickers hardness rating of 1000-1500Hv

(2) Further-evolved “Advanced Hybrid Viewfinder” in pursuit of the “shooting-through-the-viewfinder” style

• The X-Pro3 is equipped with the world’s only “Advanced Hybrid Viewfinder.” Users can flick a lever to instantaneously switch between the OVF, which captures your subject exactly as it is, and the EVF, which allows the users to check exposure and other settings while shooting.

• The EVF now uses a high-resolution 3.69-million-dot organic EL panel. It has the maximum luminance of 1500cd/m² and boats high contrast, making it possible to display the finest details even in shadows and highlights. Its faithful color reproducibility provides an advanced level of visibility.

• The “Smoothness priority” mode*5 has been added as the EVF’s new display option. It provides smooth vision equivalent to approximately 200fps for a minimal sense of residual images, and is the perfect option when tracking a fast-moving subject.

• The camera also features the “Electronic Range Finder” function, in which a small EVF window is displayed within the OVF. The highly convenient function allows users to view the subject as it is while using the small EVF to enlarge the focusing area of the frame.

• *5Only available when the “Boost” mode is selected in the Performance setting

(3) Equipped with the X Series’ fourth-generation sensor and image processing engine to enable enhanced shooting functions

• The X-Pro3 is equipped with the back-illuminated 26.1MP “X-Trans™ CMOS 4” sensor and the “X-Processor 4” high-speed image processing engine, which are the X Series’ fourth-generation devices that have both won strong reputation following their use in the FUJIFILM X-T3 and FUJIFILM X-T30. The use of evolved algorithm means the camera is capable of fast and accurate phase-detection AF at the minimum luminance of -6EV, which is close to pitch darkness. Smooth AF is achieved by utilizing the range limiter function, which limits the range of focal lengths for using AF.

• The camera’s “HDR Shooting” function combines multiple images of different exposure levels to create a picture of natural colors free of highlight or shadow clipping.

• The “Multiple Exposure” function has been evolved, combining up to 9 images taken in different framing or time, into a multi-layered collage for a mysterious effect. Users can apply the Additive, Average, Comparative Bright or Comparative Dark mode as the exposure setting for images to be layered together.

(4) Use of unique color reproduction technology for outstanding image quality

• Fujifilm’s unique color reproduction technology, nurtured over 85 years, produces “memory colors,” vivid colors exactly as you remember.

• The Film Simulation function, which applies diverse color tones to images, has been added with the new “CLASSIC Neg” mode, designed to simulate color negative films traditionally chosen for snapshots of day-to-day scenes. It creates high contrast to add definitions and dimensions to your subject.

• The Black & White adjustment function*6, a popular function originally introduced to the FUJIFILM X-T3 and FUJIFILM X-T30, has been updated as the “Monochromatic Color” function. It offers the original “Warm / Cool” tone options as well as the new “Magenta / Green” hue option, giving users a choice from a broad gradation of colors.

• The Grain Effect function, which simulates the graininess unique to pictures developed from photographic film, has been evolved so that the users can adjust “strength” and “size” to control the degree of grain strength and coarseness.

• The previous models’ “Color Chrome” effect has been added with the new “Color Chrome Blue” mode, reproducing deeper colors and greater tonal definition in blue skies and other primarily blue subjects for versatile photographic expressions.

• *6A function that reproduces “Warm Black / Cool Black,” used in photo film development to produce warm or cool tones in monochrome prints

(5) Superb operability

• The X-Pro3 features a 1.62-million-dot tilting touchscreen LCD monitor that fits flush on the rear side of the camera body. It can be flipped approximately 180 degrees, allowing users to shoot in various styles from high to low angles. It offers excellent visibility due to its high resolution, wide angle of view and strong contrast.

• The 1.28-inch color Memory LCD monitor, a new feature on the camera’s rear panel, displays shooting settings regardless of whether the camera is turned on or not. The screen can be set in the “Classic” mode for displaying the Film Simulation mode selected, using the packaging icon of the corresponding photo film, or the “Standard” mode for displaying shutter speed, aperture and other shooting settings.

• The number of icons to be displayed in the quick access “Quick Menu” can be selected from 4, 8, 12 or 16.

• The X-Pro3 is equipped with a USB Type-C port (USB3.1 Gen1), enabling wired charging of the camera’s battery.

2. Optional accessories

(1) Leather case “BLC-XPRO3” (for the X-Pro3)

• This is a genuine-leather bottom case that elegantly shows off the X-Pro3’s exterior design while protecting the camera body. It also offers advanced user convenience, allowing the battery to be replaced while the case is attached to the camera.

• The case comes with a cloth to wrap the entire camera body when storing it in a bag.

(2) Hand grip “MHG-XPRO3” (for the X-Pro3)

• This hand grip improves the grip on the camera to reduce the camera shake, even when using a large-diameter lens. This grip can be left in place while replacing the battery or SD card.

About Fujifilm India Private Ltd: Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services. Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm’s commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow’s businesses and lifestyles, the slogan also encapsulates the company’s desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.