Wagh Bakri Tea Group wins India’s most prestigious packaging Award INDIASTAR 2017 for 3 categories
by Prashant Kapadia/NHN
Wagh Bakri Tea Group received the prestigious INDIASTAR 2017 National Award for Packaging 2017 at a gala ceremony held at Hotel Eros, New Delhi. This award is given by India’s premier institute, Indian Institute of Packaging (Govt. of India Undertaking) to innovative packaging solutions in the industry. The INDIASTAR Award was instituted by IIP (Indian Institute of Packaging) in 1972 to promote and encourage excellence in packaging design, innovation and sustainability once every two years.
The Wagh Bakri Tea Group has been a pioneer in sourcing the finest, most flavourful and aromatic teas from sorted tea estates, for their valued customers. The cream of the crop is carefully curated and elegantly packaged for your drinking pleasure. It is no wonder that Wagh Bakri Tea Group has just been awarded the INDIASTAR 2017, the highest recognition for excellence in packaging in India; as it speaks of their devotion to bringing the delights of tea, fresh to their customers. The Indian Institute of Packaging, an autonomous body under the Ministry of Commerce, honored Wagh Bakri which exemplifies a gold standard in fine teas.
Open the gold-engraved, specially designed wooden box and your air of anticipation will be pleasantly rewarded as the Wagh Bakri Connoisseur Collection showcases 12 specialty packs of tea-bags encased in golden wrappings to delight the true tea-lover. Wooden 12 compartment box with internal partition, matt finish with gold engraving in front and inside Wagh Bakri logo printed on velvet fabric with magnetic locking for easy operation. As you press open the easy magnetic lock, an assortment of 120 perfectly-packaged tea-bags with divine flavours, the aromas and the richness of teas created with love and expertise will enchant your senses. Wake up to Green Tea Mint, Lemon, Ginger or Cardamom tea or the popular “Masala” chai… as your fancy dictates. Pamper your palate with Earl Grey Tea or Green Tea Tulsi. Savour the experience of premium non-flavoured teas: Premium Assam, Darjeeling, English Breakfast, Classic Assam or Green Tea. The inner tea box is printed on FBB board with special gold colour for reducing the cost of imported paper. Outer pack is designed for easy carrying. Pack is constructed by E-Flute Carton with Matt Lamination and window punching. Don’t settle for one tea, when you can indulge in the sheer luxury of drinking a new delight daily. This jewel of a box is a perfect gift: for who can resist the charms of tea in so many avatars?
Wagh Bakri has designed this beautiful, fold-out Organic Tea Treasure Pack, which would adorn any corporate desk and make for a fabulous gift for your loved ones. Top outer box is made of KAPPA Board with matt lamination to match old British look. The special construction is very precise. Inside box which is made of foam material that helps the box to lock and special ribbon and magnetic lock for easy operation. Inside 100% Certified Organic Tea box is printed on 350 GSM FBB board with metalized pet. The pack is printed with 6 colours. The pack is given UV finish texture to look more authentic. It has gloss UV with embossing done on the box to make it more attractive. 3 composite packs of 100% Certified Organic Teas: Organic Darjeeling, Organic Darjeeling Green Tea and Organic Leaf Tea will thrill the discerning tea-lover.
About Indian Institute of Packaging: The Indian Institute of Packaging (IIP) is an autonomous national apex body which was set up in 1966 by the packaging and allied industries and the Ministry of Commerce, Government of India, with the specific objective of improving the packaging standards in the country. The Institute endeavors to improve the standard of packaging needed for the promotion of exports and create infrastructural facilities for overall packaging improvement in India. This is achieved through the Institute’s multifarious activities which are today, in line with those of premier packaging institutes the world over. The Institute aims to make India a focal point for contemporary developments in Art, Science, Technology and Engineering, with respect to the field of packaging.
About Wagh Bakri: Wagh Bakri Tea Group is a Premium Tea Company with a long-lasting relationship of love and trust with its loyal consumers since 1892.With Leaf from the best tea gardens selected and personally tasted by group directors, today, Wagh Bakri Tea is the 3rd largest packaged tea company in India with a turnover of over Rs. 950 Cr. and over 30 million kgs of tea distribution. The group is a leading stride in tea exports and retail consumer all over the world. With huge number of Wagh Bakri tea lovers around the world, it has emerged as a truly global brand. The company enjoys undisputed market presence in Gujarat, Rajasthan, Madhya Pradesh & has impressive presence Maharashtra, Delhi & Hyderabad and has recently forayed in to Chhattisgarh and Goa.