• ENTERTAINMENT

Shemaroo Entertainment to Ring in Amitabh Bachchan’s Birthday with the Screening of his Cult Movies

• Prashant Kapadia
• October 10, 2018

Shemaroo brings fans closer to celebrate Big B’s Birthday with all round activations

 by Prashant Kapadia/NHN

10^th October, Mumbai: On the occasion of legendary actor Amitabh Bachchan’s 76^th birthday, Shemaroo Entertainment, a leading content powerhouse, brings the screening of cult movies like Shahenshah, Namak Halaal, Hera Pheri and Amar Akbar Anthony for the Bollywood movie buffs. As a part of Times Moviecon, the screening of Shahenshah will take place at Dublin Square, Phoenix Marketcity on October 12 from 6pm onwards. Fans of Namak Halaal, Hera Pheri and Amar Akbar Anthony will get a chance to witness the magic once again at Mulund and Andheri outlets of Carnival Cinemas in Mumbai and TGIP in Noida on 11^th October at 7pm. Fans of Amitabh Bachchan can book their tickets on BookMyShow for a faster and hassle-free booking.

Shemaroo Times Moviecon festival will be a grand celebration of the actor’s birthday as fans will also be able to indulge in several activities alongside the screening of Shaheshah movie. Shemaroo Entertainment boasts of a movie library of more than 3500 titles and is enabling the fans of Amitabh Bachchan to relive the golden era with screening of his cult movies. The company is proud to have the rights to a wide array of legendary actor Amitabh Bachchan’s movies through which they can host these movie screenings for the fans of the legendary actor. As part of the actor’s birthday celebrations, Shemaroo Entertainment, which lives and breathes Bollywood for more than five decades now will bring in these movies for the movie buffs and the actor’s ever-growing fan base.

Shemaroo also launched a social media campaign #CelebrateAmitabh wherein Amitabh’s fans are invited to share the greatest fan stories. Along with the social media celebrations, Shemaroo Entertainment’s merchandising platform, Yedaz, will organize a ‘Bachchan Bonanza with Yedaz’ where the fans will get an opportunity to win special merchandise with Amitabh Bachchan’s iconic dialogues.

About Shemaroo : Shemaroo Entertainment Limited is a leading global content power house, which has played a pioneering role in the arena of content ownership, aggregation and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3500 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids.

 The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Hotstar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is a proof of Shemaroo staying true to its ‘digital first’ vision