P. D. Hinduja Hospital ‘Serve with Passion’ Rural Health Program Adjudged Winner of the Rural Health Initiative at the 2nd CSR Health Impact Awards 2018
by Prashant Kapadia/NHN
Monday, August 27, 2018: P. D. Hinduja Hospital & Medical Research Centre’s Rural Health Program – ‘Serve with Passion’, was adjudged the winner of the Rural Health Initiative category at the 2nd CSR Health Impact Awards 2018 held in New Delhi recently. The CSR Health Impact Awards 2018, is an initiative of the India Health & Wellness Summit, which recognizes organizations that focuses on health based CSR initiatives and movements by imbibing a responsible best practice leading to impactful health based programmes that have driven change and impacted millions of lives.
The award for Rural Health initiative category recognized the significant impact of P. D. Hinduja Hospital & Medical Research Centre’s Rural Health Program – ‘Serve with Passion’ in making health awareness and healthcare accessible to the rural population of Jawhar Taluka in Maharashtra. Established in 1951 with the vision of ‘Quality Healthcare for All’, P. D. Hinduja Hospital & Medical Research Centre has always provided the highest standards of medical services to everyone in the society without any distinction. Smt. Lalita G Hinduja, daughter-in-law of Shri P. D. Hinduja, nurtured his vision, of ‘Quality Healthcare’ for all, for over 3 decades.
The ‘Serve with Passion’ Rural Health Program began in 2011 under the guidance of Shri. S. P. Hinduja, Chairman, Hinduja Group. The program provides the highest standards of healthcare services, free of cost to the poorest of communities in the rural areas of Jawhar taluka, Maharashtra, and has witnessed over 2.75 lakh patient visits till date. In September 2016, the Health Ministry of the State of Maharashtra also commissioned the program to conduct joint weekly outpatient clinics in the Primary Health Centres of Jawhar Taluka. The Serve with Passion Program is managed by Mrs. Usha Raheja, daughter of late Smt. Lalita & Giridhar Hinduja.
Mrs. Usha Raheja, Trustee, P. D. Hinduja Hospital & MRC said, “It is indeed our honor and privilege to receive this award. The mission of P. D. Hinduja Hospital’s Rural Health Program is to help in early detection of illness, prevention through health awareness and providing free primary care at the villages. Patients who require advanced care are brought to the hospital and provided treatment free of cost. This recognition is a result of the commitment of every individual working in the rural program. We are grateful to our group chairman, Shri. S. P. Hinduja, who has given us a true philanthropic program to channelize our emotions and energies and work towards our guiding principle, ‘Work to Give’. He continues to lead and inspire us to translate into action our Founder Father’s belief that healthcare and education are birthrights of every citizen. We at P. D. Hinduja Hospital stand committed to bridge and cement the enormous gap and disparity between urban and rural Health care and achieve greater heights in the service of humanity.”
The program is supported by a fleet of Basic and Advanced Mobile Health Units (MHUs), which are equipped with state-of-the-art diagnostic equipment, GPS tracking system and medicines. The team of doctors, nurses and medical staff from the hospital travel along with the MHUs to provide quality care. To extend its reach and coverage, the program runs as hub and spoke model with the larger Advanced MHU’s operating as hubs and the smaller Basic MHU’s as the spokes to penetrate deep inside the hamlets / padas. At present the program has a fleet of 2 Advanced MHU’s, 5 Basic MHU’s and 4 specialty vans including Gynecology Ophthalmology, Physiotherapy and Pediatric Vans. As a part of prevention, the team takes a holistic approach by focusing on nutrition, safe water, health education and sanitation for all the patients and villagers.
About P.D. Hinduja Hospital & Medical Research Centre:
P.D. Hinduja Hospital and Medical Research Center, which started off as a clinic in 1951, is today ranked as one of the leading Multi-Specialty tertiary care hospital in the country. For over six decades, this institute has worked to ensure that world-class healthcare delivery is provided to all. The hospital has always been an early adopter of technology in delivery of care; being amongst the first few hospitals in the country to have Gama Knife technology, Digital Broadband MRI with ambient themes, True Beam Linear Accelerator and more. The hospital has on-board some of the best nationally and internationally recognized doctors. Quality care being the focus, it was amongst the early few hospitals that has been accredited and certified by NABH, CAP, and ISO. P.D. Hinduja Hospital was also one of the pioneers in its space to launch Care@Home and Short Stay Service in 2007 and 2008 respectively. It continues to partner with leading International Institutes, latest being an arrangement with The Division of AIDS (NIAID, NIH), U.S.A, to establish a center of excellence for infectious disease research in India. For its contribution to quality healthcare delivery, the hospital has also been bestowed with Best Multi-Specialty Hospital awards by different industry bodies. In line with one of its guiding principles “Work to Give”, the hospital runs the Serve with Passion rural health programme, under which free healthcare services are provided to the tribal areas in Maharashtra.
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