Mini Diamonds (India) Limited introduces Make to Order (MTO) service for retail customers through its wholly owned subsidiary Namra Jewels Private Limited
Mini Diamonds (India) Limited (BSE: 523373), through its wholly owned subsidiary Namra Jewels Private Limited, has introduced a Make to Order (MTO) service for retail customers across its online and offline platforms.
The initiative enables customers to have jewellery crafted in accordance with their individual preferences, including design, diamond specifications, metal choice, size and other customization requirements. Every piece will be manufactured against confirmed customer orders, offering a personalized buying experience while maintaining the Company’s quality and craftsmanship standards.
The Make to Order model reflects Namra Jewels’ focus on evolving consumer preferences for personalized jewellery and a more consultative purchase experience. At the same time, it supports a demand-driven manufacturing approach that is expected to optimize inventory deployment, improve working capital utilization and provide greater flexibility in responding to changing customer requirements and design trends.
Commenting on the announcement, the management of Mini Diamonds (India) Limited stated: “The introduction of our Make to Order service represents another step towards building a customer-centric retail platform. We believe personalized jewellery is becoming an increasingly important part of the buying experience, and this initiative enables us to better address individual customer preferences while strengthening operational efficiency through demand-driven manufacturing. It aligns with our long-term objective of building a scalable retail business founded on quality, flexibility and prudent capital allocation.”
Mini Diamonds (India) Limited is a public limited company listed on BSE Limited. Established in 1987 with the objective of catering to the diamond import and export business, the company has built a strong track record over the years. Today, it is internationally recognized for its expertise in cut and polished diamonds as well as jewellery manufacturing.
The company has established a sophisticated manufacturing facility in Mumbai, strategically equipped with cutting-edge technology and state-of-the-art machinery specifically designed for processing rough diamonds. Every stage of the diamond cutting and polishing process is meticulously carried out using advanced equipment, including Sarine Technology, Auto Bruiting Machines, Semi-Automatic Polishing Mills, and Sawing Machines, among others.
Under the meticulous supervision of its seasoned experts and dedicated workforce, the facility maintains the highest standards of precision and quality at every stage of production. This commitment to excellence extends beyond technology, combining craftsmanship with innovation to advance the diamond processing industry.
In addition to diamond processing, the Mumbai facility also serves as a hub for jewellery manufacturing, where skilled artisans utilize advanced on-site machinery to create finely crafted jewellery. By integrating its expertise in diamond processing with jewellery manufacturing, the company achieves a seamless synergy, producing exquisite pieces that embody luxury, precision, and elegance.
The company also specializes in the manufacturing, marketing, and sale of premium lab-grown diamond jewellery. It serves both domestic and international markets through B2B and B2C channels. Leveraging advanced production technologies, it delivers high-quality, cost-effective lab-grown diamonds that cater to a diverse customer base.
By combining innovative technology, meticulous craftsmanship, and strategic marketing, the company continues to set new benchmarks in the lab-grown diamond industry, delivering exceptional value, quality, and beauty to customers across the globe.