AU Small Finance Bank Enhances Living Standards for Frontline Employees with “House of Growth” Initiative
by Prashant Kapadia/NHN
Mumbai, 13, 2025: AU Small Finance Bank (AU SFB), India’s largest small finance bank, has introduced its “House of Growth” initiative — a thoughtful step toward ensuring a better quality of life for its employees working at the grassroots level. This effort reflects the bank’s recognition of the everyday challenges faced by the teams driving its microfinance operations across the country.
Currently, the bank is upgrading shared staff accommodations at 888 locations across India. These enhanced living spaces, housing five to six officers each, are being revamped to include essential amenities such as proper beds, reliable housekeeping, entertainment options, and common spaces for recreation. Through this, AU SFB aims to provide a more hygienic and comfortable home environment to 6,000–8,000 of its field and loan officers, individuals who begin their day at 7 a.m. and return late after traversing and serving multiple villages. The first upgraded apartments were inaugurated in Bassi, Rajasthan, marking the beginning of this much-needed transformation.
Sanjay Agarwal, Founder, MD & CEO of AU Small Finance Bank, shared his personal experience: “During my field visits, I witnessed firsthand the humble and often challenging living conditions of our employees—individuals who work with extraordinary commitment to bring financial inclusion to the most underserved corners of our country. Their resilience, dedication, and impact on transforming rural economies deserve more than just recognition—they deserve meaningful support. Initiatives like ‘House of Growth’ are a step towards recognizing their contributions and ensuring they have the support they need to excel in their roles.”
About AU Small Finance Bank
AU Small Finance Bank Limited (AU SFB) is a Scheduled Commercial Bank and has established itself as India’s largest Small Finance Bank since commencing its banking journey in April 2017. Founded in 1996 by Mr. Sanjay Agarwal, a first-generation entrepreneur, AU enters its 30th year of operations with a legacy of deep-rooted service—having built, over three decades including more than eight years as a bank, a sustainable and inclusive financial institution that empowers underserved and under-reached communities through a robust retail banking model.
With deep customer insight across Bharat, AU SFB provides comprehensive banking solutions across deposits, loans, credit cards, premium banking, remittance services, merchant solutions, insurance, and investments. As a tech-led bank, AU SFB offers differentiated digital experiences through innovations like 24×7 video banking, WhatsApp Banking, Chatbots, UPI QRs, merchant lending, and its award-winning AU 0101 app.
AU SFB’s wide network of over 2,456 banking touchpoints across 21 States and 4 Union Territories enables service to more than 1.13 crore+ customers, powered by a workforce of 50,900+ employees. As on 31st March 2025, Bank has a Shareholders’ Funds of ₹17,166 Crore, Deposit base of ₹1,24,269 Crore, Total Loan Portfolio of ₹1,15,704 Crore and a Balance sheet size of ₹1.57 Lac Crore+.
AU SFB is listed on NSE and BSE and is rated ‘AA/Stable’ by CRISIL Ratings, ICRA Ltd., CARE Ratings, and India Ratings. Its Fixed Deposits carry a ‘AA+/Stable’ rating from CRISIL Ratings, reflecting its financial strength and investor trust.