‘HYROX India will bring in a new wave of fitness addiction,’ says Olympic Swimmer Srihari Nataraj
by Prashant Kapadia/NHN
Mumbai, 3 May 2025: Mumbai didn’t just host India’s first HYROX race; it unleashed a fitness phenomenon. The NESCO Center at Goregaon, Mumbai pulsed with a frenzied level of energy today, 1650 athletes converged in an energetic display of athleticism and competitive spirit.
From the first SkiErg pull to the final Wall Ball shot, participants pushed their limits throughout the demanding HYROX format – eight 1km runs alternating with eight functional fitness challenges. The sheer scale of the event, combined with the raw energy of the athletes, created an electrifying spectacle that captivated a packed venue. High performance and eye-catching HYROX merchandise from sports brand PUMA, the official apparel and footwear partner, added to the festive atmosphere.“
HYROX is a whole new format of fitness. It is fun in its unique way and that is going to bring in a new wave of fitness addiction. It’s great to see HYROX catching on in India, it will create more everyday athletes and help them develop in a much better way. I think any sort of working out is an addiction; some people like lifting weights, some people like running, but this has everything in it, so this is going to pick up quite fast – everyone loves taking on a challenge,” Puma athlete and double olympian swimmer Srihari Nataraj commented while warming up for his HYROX race.
From 16-year-old Gawale Sayee to 78-year-old Virendra Sood, this race showcased an incredible range of participation across fitness levels. HYROX Mumbai was a truly inclusive event, drawing participants from 24 nations and hordes of enthusiastic spectators to cheer them on.Gurpreet Singh Sandhu, Puma athlete and Bengaluru FC goalkeeper also weighed in, saying, “It’s amazing to have something like HYROX happening in India and I’m very excited to compete in it. Events like HYROX can help players like me stay in shape physically. The traditional methods of being fit are being challenged and you can see all these participants doing so many various workouts and bringing some change in their personal lives. It’s lovely to see the different and interesting challenges that HYROX throws at people in their fitness journey.”
HYROX Mumbai also had slots to the season-ending HYROX World Championships, offering contestants the opportunity to compete in the 2025 Championships in Chicago. Likewise, the upcoming HYROX India races in other cities will also have qualifying slots across race divisions and age groups, something that Indian athletes can look forward to.
Anurag Rajshekar, a product manager at a corporate in Bengaluru, competed with five other colleagues. “Our company has a fitness event where we try to compete with each other in a healthy manner. And HYROX was a great way to come and boost our fitness. Competing here was a blast, we felt like champions in the end. HYROX is a new inclusive format that is perfect for building community among everyday gym-goers and colleagues, giving us a platform to showcase the hard work we put in everyday,” he said.The groundbreaking event in Mumbai exceeded all expectations, marking a pivotal moment in India’s fitness landscape and setting a benchmark for the HYROX Delhi race on 19th July, registrations for which will open shortly on the official event website www.hyrox.co.in.
Hyrox has been introduced in India thanks to a partnership between Hyrox World and Yoska. The race is supported by sports brand PUMA, the official apparel and footwear partner, Centr and Concept 2, the official equipment partners, Myprotein, the official nutrition partner and Red Bull, the official energy partner.
ABOUT HYROX : HYROX is one of the most disruptive fitness and sports brands on earth, a winner of the Time 100 Most Influential Companies 2024. HYROX is the Global Sport of Fitness Racing, inspiring people worldwide to engage in the healthiest form of training and competition. HYROX connects the world’s training communities with a sport, a training methodology and a lifestyle that is accessible to all and conveys the transformative benefits of training and competition to a globally connected audience.For more information on HYROX India please visit www.hyrox.co.in and Instagram @hyroxindia
ABOUT YOSKA : Yoska, a Bengaluru headquartered fit-tech and endurance events company has been a pioneer in bringing International fitness events to India. Founded by Deepak Raj, Yoska is committed to helping individuals achieve their fitness goals through its tech platform and its endurance and fitness races. They hold the India region rights to the IRONMAN triathlon brand and their partnership with HYROX World to bring HYROX races to India showcases their dedication to providing Indian athletes with global competitive opportunities. For more information check www.yoska.in
ABOUT PUMA :PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.For more information, please visit: https://in.puma.com/in/en