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VAHDAM® India Gifts a personalised NFT to New Twitter CEO, Parag Agrawal
by Prashant Kapadia/NHN
VAHDAM® India, a digitally native Indian wellness brand which has taken India’s finest teas, spices & superfoods to global markets, has created and gifted a personalized NFT to the newly appointed Twitter CEO, Parag Agrawal.
As soon as the magnificent news of the Twitter takeover by Parag Agrawal flooded in, VAHDAM® India took it a tad bit personally and took to creating an NFT that pays tribute to the newest appointed Indian Origin CEO.
“This is a proud moment for all of us here in India. As a CEO of a homegrown Indian brand, Parag’s achievement feels not only thrilling but personal. The realization of Twitter being led by an Indian is simply surreal. We wanted to gift him something special to capture this landmark moment” says Bala Sarda, Founder & CEO, VAHDAM® India
The NFT has been listed on the marketplace platform, OpenSea and features Parag sipping tea in his office soaking in the momentous day in his life that is now being celebrated by Indians across the globe. As witty as it can get, they now are garnering his attention asking him to change his Twitter DP.
This is VAHDAM India’s second NFT. Earlier this year, the brand launched its very first NFT, ‘VAHDAM® India’s Ticket to Mars’ which was an exclusive virtual token to take one on a
one-of-its-kind intergalactic expedition, while one sips their favourite brews amidst magnificent views. The NFT also featured Elon Musk, sipping VAHDAM Teas.
An NFT is a type of cryptography token that essentially acts as a digital deed of ownership. It can only have one owner at any given time, and cannot be copied or modified. While fungible digital assets, such as bitcoin, can be traded and exchanged as currency, non-fungible assets act more like collectibles, which can increase in value over time — much like physical artworks, for example.
aVAHDAM® India recently raised 174 crores in its Series D round. Following this round of investment, the total funding raised by the company till date is over 290 crores.
VAHDAM® India was founded in 2015, by then 23-year old Bala Sarda (Forbes Asia – 30 Under 30, Entrepreneur India – 35 Under 35, Business World – 40 Under 40) with a mission to build a home-grown Indian brand for the world. With direct sourcing from farms & estates across India, in-house manufacturing in their 100,000 sq. ft. state-of-the-art facility, local distribution in key markets like the USA, Canada, Europe, strong customer love and organic endorsements by global celebrities like Oprah Winfrey, Mariah Carey, Martha Stewart & more, the company is executing a unique digital playbook of creating strong & scalable consumer brands globally.
About VAHDAM® India: VAHDAM® India is taking India’s finest tea. spices & superfoods to the world, under a home-grown label. By leveraging technology & cutting out middlemen, it is disrupting the
traditional supply chain of products like tea & spices. The brand was founded by Bala Sarda in 2015 and is the reverse anagram of the founder’s father’s name, ‘MADHAV’. The brand has a strong focus on sustainability. It is a plastic neutral & climate neutral certified brand. Additionally, 1% of their revenue is directed towards the education of farmers’ children in India under their flagship CSR initiative, TEAch® Me.
