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The Ayurveda Experience Varaasa Heritage Ayurveda
by Prashat Kapadia/NHN
Varaasa is an authentic & responsible Ayurveda wellness brand for the ethically engaged consumer. Rooted in two words, ‘Vaarsa’ and ‘Viraasat’ which refer to ‘Heritage’ or ‘Inheritance’, Varaasa aims to revive the ancient, traditional heritage of Ayurveda, not a modern version of it, adulterated with chemicals!
Brand Philosophy: Bringing the purity of ancient, traditional Ayurveda back to today’s fast-paced, modern life. Varaasa presents only 100% natural skincare and wellness products and is all about traditions that uphold the values of purity that’s sacrosanct and honoring the lessons of time, which, the 5000-year-old science of Ayurveda is rife with! The brand is built with the conviction that nature has an answer for most modern-day problems and going back to our roots will provide the answers that will sustain us for years to come.
Brand Roots: Varaasa is a brand from The Ayurveda Experience– the world’s first & largest online global platform/house of brands, based out of India to popularize the over-5000-year-old science of Ayurveda. TAE has helped more than 4,00,000 customers to discover this ancient Indian science of life and experience Ayurveda through authentic educational content, products & more in North America, Australia, Europe and now India.
Essence & Core Values Natural & Authentic: Passionately focused on the purity of all ingredients employed & efficacy of all formulations, Varaasa strictly maintains a ‘100% Natural’ Standard.
Unlike any other modern Ayurvedic brand, Varaasa’s portfolio of products are free of any kinds of chemicals, toxins, sulfates, mineral oils, heavy metals that might even be remotely harmful to humans or nature. Reflecting the true traditional essence of Ayurveda, Varaasa has a strict policy towards abstaining from animal testing. All ingredients and preparation techniques stay true & integral with the details described in the ancient texts, with the exception of use of endangered ingredients.
Product Formulation : The authentic ingredients & methods of preparation are backed by stringent modern lab testing. The traditional ‘Taila-Paak-Vidhi’ & other traditional methods prescribed in the ancient texts are followed diligently. Each product undergoes three levels of testing. These high-end processes ensure the premium quality & commitment behind each product. Only the right quality herb, with the desired potency makes it as an ingredient to a formula. The finished product itself goes through multiple tests & only the batch that meets the highest standards is ever bottled or packed.
Product Quality :Following the principles of ‘Athithi Devo Bhava’, India has always sent the best of the best of its harvest for recipients across the globe. However, this time, Varaasa decided to bring the same premium products with an export quality finish to India, for India, from India – the land of its genesis, formulated with the same love and care for the people that birthed the soul of Ayurveda!
Product Packaging : TAE’s brands are the first and probably the only brands in the world to take traditional folk art and present it as the core of the brand’s identity in global markets. Varaasa products are adorned with original hand-made artworks created by local Madhubani artists, turned into striking product packaging by its talented, artistic team members. Not only does this support local folk artists, but this also helps the brand represent India’s authentic, true cultural heritage and bring more of its hidden gems to light.
Hence, Varaasa embodies India’s rich heritage not only through its ancient, authentic Ayurvedic products, but also through the way it brings those gifts of nature to you – enwrapped in the traditional, elegant, indigenous art form of Madhubani painting.
Another interesting reason for selecting Madhubani art as the identity of this brand lies in the nature of this artwork: Mostly created using vegetable dyes, most Madhubani artworks depict scenes of harmonious co-existence of nature, animals and humans – the same 5 elements of Ayurveda binding them all in an unseen bond. This deeper connection with life found in nature, recapitulates Varaasa’s shared value of love towards nature and its holistic approach towards beauty, wellness and lifestyle.
Product Range : Varaasa presents a unique range of Ayurvedic products covering both health concerns such as joint pain as well as beauty concerns such as acne, pigmentation and hair thinning. A comprehensive range of Face Care, Eye Care, Hair Care and Body Care, Pain Relief products are available on their website athttp://tae.in.
The two signature product ranges are Proprietary and Classical.
The proprietary range consists of Varaasa’s own oils made using ancient ingredients and preparation methodology based on formulas mentioned in the texts.
These products provide a great sensorial experience, mood & spirit enhancing fragrances while being modern and convenient to use. The Classical range has purely classical, largely therapeutic products that smell and feel truly ‘Ayurvedic’ and are proven concepts for thousands of years!
Both product ranges pay homage to the classical formulations as listed in ancient Ayurvedic texts such as Bhaishajya Ratnavali, Brihat Bhaishajya Ratnakara, Bhava Prakasha, Charaka Samihita, Chakradatta, Sahasrayoga, Sharangadhara Samhita, Sushruta Samhita, Yogaratnakara, Rastarangini and Ashtangahridayam.
Varaasa truly encompasses the art of living & helps the modern consumer to discover how to care & preserve.
Available at: http://www.tae.in
Price Range: INR 399/- onwards
